Select Page
Insite & Nish Tech

Building the Perfect Synergy In eCommerce: When Beauty Meets Brawn

Your website is your company’s single most important marketing tool. It has to tell your brand’s story, seamlessly serve your customers and generate new business. So how do you master it?

You incorporate
BEAUTY and BRAWN

B2B eCommerce is all about building better customer experiences. In this white paper, you will learn about the beauty of building a great user experience and the brawn of a powerful commerce engine.

What's Inside

Download this white paper to learn how to:

  • Better understand your customers’ expectations and set your business goals
  • Build seamless user experiences
  • Choose a powerful commerce engine

Plus, we spotlight two B2B businesses that get beauty and brawn just right.

Want to Access More Content Like This?

You’re Being Lied To: The Truth About Choosing the Right eCommerce Solution for your Business – Webinar

Mastering eCommerce Product Content in Wholesale Distribution

Third Party Validation

The Distributor’s Guide to eCommerce Replatforming

Feeling frustrated, unhappy or overwhelmed with your current eCommerce platform? You’re not alone. Some B2B experts report the rate of failure for initial eCommerce projects is somewhere between 75-85%....

The Manufacturer’s Guide to eCommerce Replatforming

Poor experience? Low adoption? High cart abandonment rate? These are all potential signs that your current eCommerce platform just isn’t getting the job done....

The Guide to Revolutionizing Your Business with eCommerce

Launching a Robust B2B eCommerce Website – Industry Brief

This industry brief covers the nine steps you can take to get started on the right path before re-platforming or launching a new B2B commerce site....

Manufacturing Disruptors White Paper

In order to stay ahead of the competition and turn challenge into opportunity, manufacturers' commerce strategies must reflect the most disruptive forces in the industry...

eCommerce Platform Selection White Paper

Insite and Nish Tech breakdown how manufacturers and distributors can make strong eCommerce platform decisions....

Automotive Car Parts White Paper

Learn how automotive businesses are deploying omnichannel commerce strategies in this Absolunet, inRiver and Insite sponsored white paper....

Driving Revenue with B2B eCommerce eBook

Learn how manufacturers and distributors are using eCommerce to drive revenue in their organizations...

Distribution Disruptors White Paper

Insite illustrates the top disruptors headed for the distribution industry in 2019 and commerce strategies to stay ahead....

Evaluating the Essential Factors in Choosing the Right B2B eCommerce Platform

B2B Online and WBR Insights surveyed 100 B2B executives to better understand what manufacturers and distributors are looking for when sourcing their ideal eCommerce platform....

Processing Disruption – B2BecNews

Digital disruption is an ongoing process, as manufacturers and distributors of all types and sizes find ways to refresh their business and stand out among the competition. From B2BecNews this report looks at companies along several stages of the process....

Personalization in B2B eCommerce

Personalizing B2B experiences to increase sales, reduce the cost to serve and drive higher efficiencies....

The Future of B2B eCommerce is Omnichannel – Webinar

Watch this webinar to hear from our guest Forrester Analyst, John Bruno and Insite Software’s VP of Marketing & Customer Experience, Karie Daudt....

Webinar – Digital Transformation from the Outside In

In this webinar, hear from Insite’s VP of Marketing and Customer Experience, Karie Daudt, and MORSCO’s Chief Marketing Officer, Darren Taylor, as they discuss how commerce is more than a website for your customers. It becomes a collaboration tool essential to your internal organization, allowing your team to be more productive and creating more efficient processes....

B2B Small Screen

Mobile experiences for customers and businesses alike have grown immensely in a very short time. No longer can a mobile website be an option, it’s now a requirement. ...

Rich vs. Reach

Most B2B mobile experiences involve responsive websites and/or native apps. Although responsivity is often considered synonymous with a mobile experience, more and more organizations are beginning to consider the benefits of developing a native mobile app. ...

Built-in vs. Add-In: B2B eCommerce Platform

Buyer beware, as you evaluate the many eCommerce platforms available, that not all solutions are created equal. Some solutions may be open source or provide a plug-in ecosystem, while others may have the required features built in, or out-of-the-box, with options to customize those functionalities to meet your needs. ...

7 Points of Failure in B2B Sales Enablement

How sales enablement is missing the boat with the next generation of buyers and influencers....

A Guide to Search Engine Optimization

Download Insite’s guide to B2B search engine optimization to learn whys it's important to have a strong SEO strategy, the history of SEO and crucial elements that impact the effectiveness of your B2B SEO strategy....

The Forrester Wave B2B Commerce Suite Q3 2018

Insite Software named a Leader in B2B eCommerce. Forrester notes: “Insite Customers cited the ‘laser focus’ on the capabilities they care about, and how things they needed for their business worked almost right out of the box.”...

Forrester B2B Commerce Suite Wave Q1 2017

Insite Software named a Leader in B2B eCommerce. Forrester notes: “Customers consistently describe Insite as laser-focused on B2B and especially client-focused”...

Forrester Vendor Landscape Sales Enablement

Forrester details the functional areas supported by sales enablement automation solution vendors, including Insite Software...

Aragon – Hot Vendors in Sales Enablement 2016

Aragon Research’s May Research Note evaluates Insite Sotware as a sales enablement tool vendor...

Platforms For Growth

Insite Software sponsors the September 2016 report: Platforms for Growth from B2BeCommerceWorld.com...

Transforming B2B Retail for AmeriPride Services

A Post-Webinar Report brought to you by B2B Online & Insite Software....

The 2017 State of E-Commerce in Distribution

In this 2017 report, brought to you by Modern Distribution Management and Insite Software, more than 500 respondents in wholesale distribution and manufacturing responded to a survey encompassing various e-commerce issues in distribution....

B2B Omnichannel Q&A with John Bruno

Insite recently hosted a webinar with Sr. Forrester Analyst, John Bruno. After Bruno shared his perspectives, we sat down with him to dive a little deeper into the omnichannel customer....

Distributors Playbook for B2B eCommerce

This Insite-sponsored report from B2BECNews illustrates how dealers, distributors, and wholesalers excel at selling online....

Upping Your B2B Commerce Game With Product Content

The buyer of a B2B product has a longer consideration timescale for the purchase, and there can be a lot of complexity in the product features and configurations that need to be clearly presented online. Learn how to up your B2B commerce game with product content....

Six Keys to Effective B2B eCommerce Customer Experience

Over 70% of B2B buyers say they would switch suppliers if the overall digital experience was better with another organization, and 79% of B2B marketers think a better online experience will transform their business. What does this mean for your manufacturing or distribution organization?...

Organizational Impact of Digital Transformation

In the B2B economy, eCommerce has become a catalyst for digital transformation. B2B players that adopt and execute a well-planned eCommerce strategy are quickly becoming disruptors in their markets and see the opportunity to expand their footprint....

Top 3 Ways to Get Started with B2B eCommerce

If you approach your digital transformation focused on the key enablers of success, rather than trying to take it all on at once, not only will you introduce a high-quality digital experience for your customers, but you will also deliver value incrementally and a better, more effective solution for you and your customers in the long-term....

2018 Manufacturing Disruptors

Insite Software breaks down the top five trends impacting the manufacturing industry in 2018....

2018 Distribution Disruptors

Insite Software breaks down the top five trends impacting the distribution industry in 2018....

Onboarding to Digital

How B2B Sales Teams Improve Customer Relationships in Connected Environments. A 2018 B2B Online Custom Report featuring direct quotes from B2B sales leaders....

The People of B2B and Digital Transformation

Supporting every role within the complex B2B commerce cycle drives successful digital transformation for manufacturers and distributors...

7 Deadly Sins of eCommerce Implementations

A poor eCommerce launch could compromise your competitive place in the market and long-term viability. The list of reasons an eCommerce implementation may fail is long. We’ve identified the seven most common problems associated with an eCommerce implementation....

B2B is not B2C: Top 10 Differences in eCommerce

How can you sift through the noise of companies promising B2B functionality on a B2C platform? Start with validating platforms against this short list of requirements which any strong B2B vendor should be able to demonstrate easily and without customization. ...

7 Differences Between B2B and B2C eCommerce

While there are certainly aspects of B2C eCommerce that enhance the B2B customer experience, the fundamental purpose of B2B is much different than that of B2C.The idea that B2B companies must mirror B2C experiences in their entirety is creating expensive, if not dangerous, misalignment within B2B eCommerce initiatives. ...

Executive Leadership’s Guide to Digital Transformation

The success (or failure) of digital initiatives can be tied to one critical factor – the commitment of the organization’s leadership to changing the way business gets done. Read more about the role of the executive within digital transformation in this eBook....

Social media & sharing icons powered by UltimatelySocial