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The 2017 State of E-Commerce in Distribution

According to the 2017 State of E-Commerce in Distribution survey, distributors as a whole made a slight improvement in theri e-commerce efforts last year.

Insite Software

In this report, brought to you by Modern Distribution Management and Insite Software, more than 500 respondents in wholesale distribution and manufacturing responded to a survey encompassing various e-commerce issues.

The survey found that while companies are making strides toward richer e-commerce offerings, they are slow in implementing them. Highlights of this year’s survey include:

  • More than a third (35 percent) of distributors said that 5 percent or more of their total sales came from e-commerce in 2016, up from 27 percent the year before. Nearly half (47 percent) of distributors said that less than 5 percent of their total sales came from e-commerce, down from 50 percent. And just 12 percent said they had no e-commerce sales, down from 19 percent in 2015.
  • Among the manufacturer respondents, 61 percent said that 5 percent or more of their total sales came from e-commerce in 2016, up from 53 percent the year before. Twenty percent of manufacturers said that less than 5 percent of their total sales came from e-commerce, down from 24 percent. And just 14 percent said they had no e-commerce sales, down from 20 percent in 2015.
  • Distributors and manufacturers expect to grow their e-commerce performance in 2017. Almost half (47 percent) of distributors expect to have more than 5 percent of revenue from e-commerce. While more than half (56 percent) of manufacturers expect to have more than 5 percent of revenue from e-commerce.

For more findings and to view all of the survey results in The 2017 State of E-Commerce in Distribution Reportuse the form on this page to download a complimentary copy today.

Additionally, watch a recording of the 60-minute webcast in which MDM & Insite Software share the results from MDM’s annual survey on e-commerce in distribution, sponsored by Insite Software.

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View the survey results from the 2017 state of eCommerce analysis.

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