Forrester Sales Enablement Vendor Landscape
One measure of the market for sales enablement is the sheer number of vendors in the space. Another is the high average annual growth of 38% for 18 of those vendors surveyed. But measuring and understanding just what sales enablement automation solutions do is not as simple a task. This report profiles in detail the functional areas supported by most of the vendors. The related toolkit gives a more detailed view of each vendor and how their solutions support Forrester’s sales enablement execution goals.
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