What is Digital Commerce?
Gartner, a leading technology research firm defines Digital Commerce as:
The buying and selling of goods and services using the internet, mobile networks and commerce infrastructure. It includes research and marketing activities that support these transactions, including the people, processes and technologies used to execute all touchpoints through the customer’s buying journey.
-Gartner Hype Cycle for Digital Commerce 2014, 29 July, 2014. David Kohler, Gene Alvarez
Digital commerce goes beyond simple online transactions. It also includes research, development, marketing, servicing, selling and buying products for all devices and platforms including desktop, mobile/tablet, social networks, etc.
what is an example of digital commerce?
A manufacturing company needs to do more than just launch a B2B eCommerce for their customers. They need to provide branded and consistent content to their customers, allowing them and sales reps to interact online through tools such as portals. This also gives end-users (or consumers) the tools to find the right product or content and a place to purchase it.
Insite Software's suite of digital commerce solutions include:
Scalable, flexible, cloud-based eCommerce solution built for manufacturers and distributors
Branded mobile app with all the power of InsiteCommerce at your fingertips
Sales, marketing, and site analytics for your eCommerce site
Enables sales to stay organized and sell more with access to complete and up-to-date information in a branded portal
Product and catalog management tool that stores eCommerce information