What is a Customer Portal?
A customer portal is a private, secure website that enables businesses to share account-specific information with customers. Users can share credit status, invoices, available rebates, product and order information, calendars, etc.
Customer portals can enhance customer relationships by providing access to complete and up-to-date information 24/7. Customer portals are convenient and relevant – they contain everything customers need in one place online. Through a well-designed customer portal, your customers only have access to the products and services that are relevant to them.
Why Deploy a Branded Customer Portal?
Most distributors have a broad mix of customers that they engage with daily. Some customers require a significant amount of work that may involve things like custom catalogs, special pricing or other information unique to the relationship. Branded customer portals provide the ultimate experience to important and strategic customers and allow them to self-serve. Learn more about branded customer portalshere.
Do I Need a Branded Customer Portal if I am a Manufacturer?
While manufacturers don’t need a branded customer portal they can utilize the same feature and create a channel partner portal. Channel partners are an integral part of manufacturers’ go-to market strategies. Enabling your partners to self-serve gives you more time to focus on other priorities while allowing your channel partners to have access to your organization 24/7. Learn more about channel partner portals here
Distributors may deploy customer or branded portals. While manufacturers might decide to deliver a portal for their distribution channels to better equip them with information. Either way, InsiteCommerce®has many ways to assist B2B companies when looking to roll out a portal.