What is a Customer Portal?
A customer portal is a private, secure Website that enables businesses to share account-specific information with customers such as credit status, invoices, available rebates, product and order information, calendars, etc. It enhances customer relationships by providing complete 24×7 access to up-to-date information. The advantages of customer portals are convenience and relevance–they contain everything customers need in one online place (no need to navigate across multiple Web sites and logins). And, in a well-designed customer portal, your customers “see” only those products and services that are relevant to their contexts.
Usage: “A buyer will log on to a customer portal to view their invoice or order history.”
InsiteCommerce® has many ways to assist B2B companies looking to roll out a portal. Portals for Distributors may be for strategic customers and branded as such, or could be for direct sales, amongst other things. Manufacturers may employ portals for their distribution channels to better equip them with the information needed to better sell your products.