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B2B eCommerce Leaders at Insite

Steve Shaffer

Chief Executive Officer
Steve joined Insite’s Executive team in 2013, and also serves on Insite’s Board. Most recently he served as the General Manager of Jobs2web, a SaaS recruitment marketing company (backed by Updata Partners) that was acquired by SAP in December 2011.

Steve is a proven leader in building and helping scale technology companies.

Prior to Jobs2web, Steve served as the CFO & VP of Business Development for Harland Medical Systems, a venture backed med-tech company also based in Minneapolis. He brings a broad background in business development & strategy, finance, and operations, including experience in consulting and public accounting (Grant Thornton) as well as manufacturing (Sara Lee). Steve holds an M.B.A. from the University of Illinois, and a B.A. in philosophy from Wheaton College (IL).

Jon Greene

Chief Customer Officer
Jon joined the Insite Executive team in July of 2013. Most recently, he served as Senior Director of Customer Value at SAP Cloud and, prior to that, Vice President of Client Strategy at SaaS companies Jobs2Web and SuccessFactors.

Jon also held senior client management roles for 12 years at interactive marketing agencies JWT and TMP Worldwide and spent three years in Corporate Marketing and Field Sales at Ameriprise Financial after they spun off from American Express. Jon has extensive experience in customer lifecycle management, interactive marketing planning and strategy, action-oriented analytics, branding and advertising. Jon’s objective is to lead and motivate the Sales and Customer Success teams to drive ongoing client value, measurable business impact and develop long-term strategic client partnerships. Jon holds a B.A. in Government and Art History from Lawrence University in Appleton, Wisconsin.

Mike Bernard

Chief Marketing Officer
Mike joined Insite’s executive team in 2019. Prior to Insite, Mike has held various marketing leadership roles at 3 SaaS companies throughout the Twin Cities (3 exits, 1 as a member of the executive team). Additionally, he spent nearly 4 years at top ranked systems integrator and consulting firm that specializes in Oracle cloud applications.

Mike has 10 years of experience in demand generation, marketing operations, all things digital and leading strong teams. He is passionate about using creative storytelling to create content that resonates with people and using technology to disseminate that content. All the while, collecting and analyzing the data to make better informed decisions. At the end of the day, it’s all about conveying the “why” to prospects and customers. “Why should I care? Why does that matter to my business? Why should I do things differently? Why should I give you the time of day?”

Mike holds a B.A from the University of MN, Morris in economics and political science, an M.A. from Bethel University in theology and philosophy. He has also done additional coursework toward an M.B.A.

Tom Frishberg

VP Engineering
Tom has served in many capacities at Insite Software since its founding, and currently serves as Vice President of Engineering.

As a member of the senior leadership team, Tom leads the development team and helps shape Insite’s product strategy, working closely with architects, product managers and applications personnel.

Tom’s background includes more than 25 years managing and leading software development and solutions efforts.

Jeff Natzke

VP Product
Jeff has many years working with the InsiteCommerce® platform in various capacities, and currently serves as Insite Software’s VP, Product.

Jeff has worked within the Insite product team for the past five years, most recently as the Director of Product Platforms. Jeff has been instrumental in leading Insite’s product vision, given his deep understanding of critical commerce capabilities required by manufacturers and distributors. Jeff’s experience spans 20 years as an analyst, architect, and technology leader.

Jeremy Rosengren

Sr. Director Cloud Operations
Jeremy has worked at Insite Software in a few roles, and is current serving as Senior Director, Cloud Operations.

Jeremy joined Insite in 2016 and serves as Senior Director, Cloud Operations, providing strong technical and operational expertise in managing Insite’s hosted environments and cloud deployments.

Jeremy has more than two decades of strong engineering, technical systems and operations experience for major corporations and growing firms including Navitaire, Honeywell and Xilinx.

Jen Rajkumar

Sr. Director People Operations
Jen joined Insite in 2014. She brings experience and expertise centered on human resource management with a broad background focused on creative HR problem solving, including special emphasis on employee engagement training and development, talent acquisition and benefits.

She serves as strategic business advisor on HR matters to the Insite executive leadership team and leads organizational development initiatives, managerial guidance, and HR compliance and regulatory administration at Insite.

Before joining Insite, Jen worked in HR and talent management at SAP, Jobs2web and Univita. She has experience in a variety of industries, including technology, education, healthcare and retail. Jen has a M.S. degree in human resource management from the Krannert School of Management and a B.A. in communications, both from Purdue University.

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