InsiteAnalytics® for eCommerce
Measuring and monitoring the success of B2B eCommerce experiences can be difficult. Often distributors and manufacturers lack the necessary tools and experiences to identify valuable and complex success metrics. Many organizations rely on simple “success” metrics, such as basic revenue or site traffic; however, B2B organizations find value in including additional metrics, such as customer self-service, overall adoption, net-new customer acquisition, and increased business across existing customers. To obtain this holistic view of measured success, InsiteAnalytics for eCommerce combines analytics data for sales, customers, users, and sites to create a dynamic perspective of how your online presence is performing alongside your traditional sales.
InsiteAnalytics makes uses of the built in tags and hooks to gather powerful metrics from InsiteCommerce, Google Analytics, and Google Tag Manager. InsiteAnalytics then utilizes this data to build a variety of user-friendly dashboards and reports, which provide clear visibility into trends, site performance and engagement, as well as the effectiveness of promotional campaigns. This allows users to quickly and accurately identify areas of success or concern and to dig deeper to help identify the specific sources.
The Insite Difference
With InsiteAnalytics for eCommerce you get a solution that allows you to:
- Channel Sales
- Analyze online and offline customer and product sales to track online migration and overall customer engagement
- Identify patterns in methodology, product groups and customers and understand how those patterns change over time
- Evaluate Marketing and Campaign Performance
- Track the performance of online promotions and inbound campaigns
- Make informed, analytics-based decisions on resource allocation
- Utilize Site Analytics
- Identify when, where and how users are interacting with your site
- Build channels and discover new opportunities
“Insite’s Analytics has been a great new tool for me to use as I plan and review major customer initiatives, for three reasons. First, I can see my data in a ready-to-use format with finished insights that I can take action on. So it’s not just another thing on my to-do list, it actually helps me complete my to do list. Second, I’m easily able to see that data – and connect the results and outcomes – in a way that’s relevant to each of our customer segments. Lastly, Insite didn’t just provide a tool, they partnered with me along the way to help me get the most out of it.”Andrew SteinerVP Marketing and Customer Operations - AmeriPride