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Paradigm Success Story

Overview

Paradigm Electronics headquartered just outside of Toronto, Canada, is a home audio electronics manufacturer specializing in the production of high-quality in-wall, on-wall, and freestanding speakers and subwoofers. Having been in the speaker production business for more than 30 years, Paradigm prides itself on providing quality products and having exceptional research and development capabilities. In addition to double-blind screen listening rooms, Paradigm houses the largest privately owned anechoic chamber, checking in at over 36,000 cubic feet.

Paradigm Electronics Manufacturing Dealer Portal Success Story

Challenge

As early adopters, Paradigm recognized the need to empower their dealers and distributors, and in 2011 selected InsiteCommerce as the solution to power their channel partner portal. This enabled Paradigm’s dealers to self-serve. All of Paradigm’s product catalog was available on the portal, and every dealer had an account with access to their pricing. With evolving competition, standing out and offering the best products and experience was essential to Paradigm.

Manufacturing Dealer Portal Success Story

Solution & Results

Paradigm was able to upgrade their legacy version of InsiteCommerce to the latest version of InsiteCommerce Cloud in only a few months. Customers are already able to experience the benefits of the new portal. The portal is optimized for mobile, includes an improved search experience and offers new ways to present pricing and promotions. Paradigm is excited for the new portal foundations and are ready for expanded adoption. “If more dealers use the portal, we’re now covered. As we grow order intake online, as a company we’re not only more efficient, but there are more features available that go hand-in-glove to drawing more dealers into the website.”

Manufacturing Dealer Portal Success Story

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Manufacturing and distribution companies know that the true value of digital commerce is the ability to make it easier for your customers to do business with you. The B2B buyer is often responsible for purchasing products from one to many vendors or product types

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As early adopters, Paradigm recognized the need to empower their dealers and distributors, and in 2011 selected InsiteCommerce as the solution to power their channel partner portal. See the success by downloading below.

Download now to read more.