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Northern Radiator

Overview

Since 1971, Northern Radiator has been sourcing and engineering high-quality heating and cooling products. With 20 regional distribution centers throughout the United States, Northern Radiator prides itself on delivering quality engineered products with quick order turnaround times and superior order filling. As end-users become smarter about how to source their products and use new technologies to research their options, Northern Radiator wanted to be sure their brand would be visible to customers online to gain their awareness in their moment of relevance. Additionally, they needed to provide their distributors the ability to sign-in and view pricing information and real-time inventory details.

B2B eCommerce Website Success Story

Challenge

Northern Radiator began their digital transformation in an effort to increase customer self-service. To do so involved creating digital resources for internal and external customers and added the Knowledge Center. Before partnering with Insite Software, they utilized a simple transactional eCommerce site. However, the site hit a sales plateau and was not meeting the customer self-service initiatives.  Managing the market segment and investing in digital marketing makes it clear that Northern Radiator will always deliver the highest quality products and service while offering competitive pricing. Real-time eCommerce access to availability, pricing, and ordering gives Northern customers the edge they need to compete in today’s market.

B2B eCommerce Website Success Story

Solution & Results

When asked why Northern Radiator selected Insite, Hope Thompson, President at Northern Radiator said, “Insite made us believe that they wanted to understand our business and the way we go to market.” Success for Northern Radiator means that they see growth, exceed their customers’ expectations, and continue to implement improvements that make it easier for customers to do business with them. Today, just over 1/3 of their sales come from their online channel. “The flexibility with the Insite Platform versus the Infor platform, which was the storefront we were on previously, allows us to do eCommerce the way we want to do business. We don’t have to conform to someone else’s rigid box,” said Thompson, when asked about their satisfaction with the Insite solution.

B2B eCommerce Website Success Story

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Manufacturing and distribution companies know that the true value of digital commerce is the ability to make it easier for your customers to do business with you. The B2B buyer is often responsible for purchasing products from one to many vendors or product types

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Since 1971, Northern Radiator has been sourcing and engineering high-quality heating and cooling products. With 20 regional distribution centers throughout the United States, Northern Radiator prides itself on delivering quality engineered products with quick order turnaround times and superior order filling.

Download now to read more.