Select Page
Hisco Logo

Constant and Continuous Improvement in Every Aspect of Business

Hisco Logo

Constant and Continuous Improvement in Every Aspect of Business

We, Not Me Mantra

For over 40 years Hisco has been a leader in supply chain solutions. From the day Paul Merriman purchased what used to be Houston Industrial Supply Company, he led the company with a “we” not “me” mantra. He wanted every single employee to feel important and celebrate the company’s success. In fact, today 100% of the company is owned by the employees.

Today, Hisco is a specialty distributor serving the electronic assembly, aerospace and defense, medical, electronics and other industrial markets.

Hisco’s number one goal that drives the company is continual improvement in every aspect of their business. Whether it’s service, warehousing, automated inventory, packaging or shipping solutions, they strive for the highest customer satisfaction they can.

When customers needs started evolving, Hisco invested in eCommerce.

An Evolving Sales Model

Traditionally, Hisco was a very field sales driven organization. They didn’t have a very large eCommerce presence. They never intended to replace their sales model, instead they looked to eCommerce to augment their sales approach.

“eCommerce is augmenting our sales model, bringing us new leads, new opportunities and customers. In addition, it is giving us a more cost effective way to serve with some of our customers,” said Gary Niemand, Senior VP of IT & Procurement

See more about Hisco’s eCommerce journey in the video below.


An Important Partnership

With a very small team to dedicate to eCommerce, Hisco relies on Insite.

“When we launched eCommerce three years ago, we had no internal eCommerce development team and we were completely reliant on Insite, our partner for hosting development and the software itself. We continue to rely on Insite heavily to provide thought leadership and vision in where the product is going. They continue to make enhancements,” said Gary Niemand.

Continued Improvement

Since launching InsiteCommerce, Hisco continues to look for ways they can improve the website.

The process for collecting feedback from customers, both internal and external is varied in a few ways. For their external customers, Hisco does voice of the customer surveys to try to find out what their interests really are. They conduct VOC surveys because they want to be sure they are not getting the feedback filtered through their sales team who may have their own perceptions about how things are going.

In terms of Hisco’s internal customers, they routinely gather feedback from their sales team based on whether customers are reporting good or bad experiences.

Hisco has a web engagement team that is working with their customer service representatives to figure out where there are opportunities for improvement.

A Stronger Future

Hisco has seen a 8.1% increase in year over year online orders. Since launching InsiteCommerce they have found that there are 80% fewer touch points required per online order which means they are building higher efficiencies by enabling their customers to self-serve.

See More Stories Like Hisco’s

Cogent Solutions & Supplies

Brady Corporation

Brady Corporation is a company ahead of its time. With InsiteCommerce, Brady Corporation has reduced their costs to serve their customers....


Cole-Parmer replatformed to InsiteCommerce because they needed a true B2B solution that could easily integrate with their existing technologies. Today, they deliver a wholistic eCommerce experience for their channel and dealers....

Dillon Supply

After 12 years with the same eCommerce platform, Dillon Supply made the move to InsiteCommerce. Today, their customers are happier than ever before....

Steiner Electric

Steiner Electric built a best-in-class, omnichannel customer experience leveraging the InsiteCommerce platform that is helping the company drive customer engagement, create new business opportunities and expand share of wallet....

Bunzl Distribution

Bunzl Distribution took a customer-first approach to eCommerce replatforming onto InsiteCommerce. The company answered their customers pain points and turned weaknesses into major opportunities....

Source Atlantic

Jones Healthcare

George T. Sanders

Taking “customer-first” to a new level...

Consolidated Supply

Humanizing eCommerce to build better experiences...

Eastern Industrial Supplies

When people are more important than profits, business flourishes...




By Putting Customers at the Center of their Universe, Cleaver-Brooks is Standing Out from the Competition....



The best way to celebrate a legacy is to build an even stronger future...


By automating pre-booking orders, Thule has seen a 7% decrease in call volume, which has allowed customer service representatives to improve their average response time to dealer calls by 32%. ...

Nidec Motors

Nidec Motor Corporation sees a 25% overall rise in order volumes on the new InsiteCommerce powered site from the previous year on their old site....

Royal Canin

Royal Canin required a model to enhance the way they were selling to veterinarians, breeders, pet specialty retailers, as well as associates that work within these organizations....

American Paper & Twine Co.

American Paper & Twine is a wholesale supplier and distributor of janitorial, packaging, disposable foodservice, safety and office products....

Marmon Link

Beyond a Website to Transformative Experiences...


AmeriPride Services is recognized as one of the largest uniform rental and linen supply companies in North America. Nearing $650M in annual sales and operating more than 115 production facilities and service centers throughout the United States and Canada....

Plak Smacker

With InsiteCommerce®, Plak Smacker was able to integrate the system with their ERP, eliminating manual order entry and product, inventory, and price mismatch between the systems....


MORSCO selected InsiteCommerce to provide a fully mobile responsive, personalized solution that enabled customers to perform all aspects of their job more efficiently, while freeing up sales associates to assist customers in more meaningful ways....

The Granite Group

The Granite Group uncovered that their customers were going to their current eCommerce solution and abandoning the site 80% of the time....

Geriatric Medical

Geriatric Medical, a Boston, MA-area medical supply distribution company was founded over 70 years ago, and serves all of the New England area. ...

Northern Radiator

Northern Radiator began a digital transformation to meet customers growing expectations and flattening online sales....


With evolving competition, standing out and offering the best products and experience was essential to Paradigm....

Buyers Products

Established in 1946, Buyers Products Company has grown to become a leader in manufacturing all types of equipment for the work truck industry. Buyers Products specializes in durable truck boxes, heavy duty towing equipment, hydraulics, controls, and all-season trailer accessories. ...

Social media & sharing icons powered by UltimatelySocial