Front End / UX

Modern Content Management

InsiteCommerce comes with a complete set of site pages that reflect and support the core platform capabilities including both site and My Account functionality. These pages are all responsively designed, so that a single page will optimally adjust to the given screen size – desktop, tablet or mobile phone. The pages are built with modern browser technologies, including TypeScript/AngularJS, HTML5, CSS3, etc., so organizations can easily adjust the look and feel of the site to meet their unique branding requirements.

Flexible control

The UI/UX layer is technically separated from the core platform, leveraging the InsiteCommerce Storefront APIs for executing the business logic. This separation enables organizations to easily adjust the front-end without having to worry about affecting the core business rules.

Insite Software Approach

Insite also includes a WCMS (Web Content Management System) tool, where business users can create any number of content pages while in context of the site. They can also adjust product or category content while on the pages themselves. In addition, users can create unique content per language, rules-based persona and/or device.

Marketing teams can easily create and adjust content for any number of configurable personas. Merchandisers can leverage the InsiteCommerce persona rules engine to define unique personas based on user, customer or location attributes, enabling merchandisers to target specific user or customer segments with unique content.

Features & Benefits

  • InsiteCommerce includes a full set of responsive site pages that reflect the platform’s robust set of features. It also includes a well-featured WCMS tool allowing users to create content pages and edit product or category content in context of the site itself.
  • The UI/UX pages can be adjusted at a theme level and/or widget level – allowing for flexibility in updating the look & feel for an entire site or target specific areas of a site.
  • The WCMS capabilities allow business users to manage content for each persona, language and device combination.
  • Business Users can choose to preview the content as they make changes and leverage the content workflow should approval be necessary. Once the content is ready, it can be published immediately or scheduled for a future date.
  • Personas are a powerful tool for merchandisers to target specific content to a specific set of users or customers. Business users can utilize the InsiteCommerce persona rules engine to define segments based on a number of data elements including: customer fields, user fields, authenticated/not authenticated and location.
  • All site pages reflect the localization capabilities of the InsiteCommerce platform, allowing for multiple languages, multiple currencies, regional date & number formats, etc.
  • If an organization already has a best-of-breed CMS that they want to leverage, they do not need to utilize Insite’s site pages for their UI/UX layer. They can utilize the InsiteCommerce APIs to entirely build out their own front-end.
  • Organizations can also leverage any combination of tools to build out the front end from a single instance of InsiteCommerce. For example, Insite’s pages can be utilized for the core B2B sites, best-in-breed CMS for the B2C experience, and their own development staff creating a mobile site or IoT/M2M intake process.
  • “Insite is truly extensible at every layer, from data to presentation, and my team has yet to encounter an area where we have been blocked due to a lack of extensibility options. As developers we appreciate the architecture and the amount of thought that has been put in to giving us the freedom to build what our clients want.”

    Zach BussingerDirector of Software Development - Xngage

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