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The Impact of eCommerce on Border States Electric Powered by Insite Software

Jon Axtman, Digital Strategy Manager, Border States Electric


Jon Axtman, Digital Strategy Manager at Border States Electric discusses how various internal and external people benefit from their eCommerce solution and how it impacts their business overall. eCommerce isn’t just another tool for their sales people, it’s truly an agent of change and helps Border States keep up with changing customer expectations and increased competitive pressures.

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Manufacturing and distribution companies know that the true value of digital commerce is the ability to make it easier for your customers to do business with you. The B2B buyer is often responsible for purchasing products from one to many vendors or product types

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