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Strategic Focus on eCommerce

 

Matt Vandenbush, VP of Software, Brady Corporation

 

We hear from Matt Vandenbush, Vice President of Software at Brady Corporation, an international manufacturer of identification products including high-performance labels, signs, safety devices, printing systems and software. He discusses the decision to put a strategic focus on B2B eCommerce, and how Insite Software was the right solution for their transformation.

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Manufacturing and distribution companies know that the true value of digital commerce is the ability to make it easier for your customers to do business with you. The B2B buyer is often responsible for purchasing products from one to many vendors or product types

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