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Manufacturing eCommerce Success Story Cole-Parmer

Bill Berry, Vice President of IT, Cole-Parmer

Bill Berry, Vice President of IT at Cole-Parmer, a manufacturer of fluid handling lab essentials and test measurement equipment, discusses how InsiteCommerce® was the right eCommerce solution for the company due to the platform’s vast B2B functionality and integration with backend systems like PIM.

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Manufacturing and distribution companies know that the true value of digital commerce is the ability to make it easier for your customers to do business with you. The B2B buyer is often responsible for purchasing products from one to many vendors or product types

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