Forrester Sales Enablement Vendor Landscape
Forrester details the functional areas supported by sales enablement automation solution vendors, including Insite Software
From the Forrester report:
One measure of the market for sales enablement is the sheer number of vendors in the space. Another is the high average annual growth of 38% for 18 of those vendors surveyed. But measuring and understanding just what sales enablement automation solutions do is not as simple a task. This report profiles in detail the functional areas supported by most of the vendors. The related toolkit gives a more detailed view of each vendor and how their solutions support Forrester’s sales enablement execution goals.
In our newest Wholesale Distribution eCommerce Success Story, we heard from Macpek, a leading distributor of heavy-duty vehicle parts and car wheels. Steven Wark, Information Technology Director at Macpek shared how Macpek has experienced success since the...
Small distributors have a massive advantage over their bigger competitors where data-driven marketing is concerned. They just have to follow some simple steps to building a centralized data source.
It’s a common misconception that distributors must buy a massive, powerful tech stack to manage every aspect of the enterprise, including B2B commerce. Instead of helping them compete, tech stacks often bury small to midsize distributors in integration and management overhead.