Forrester Sales Enablement Vendor Landscape
Forrester details the functional areas supported by sales enablement automation solution vendors, including Insite Software
From the Forrester report:
One measure of the market for sales enablement is the sheer number of vendors in the space. Another is the high average annual growth of 38% for 18 of those vendors surveyed. But measuring and understanding just what sales enablement automation solutions do is not as simple a task. This report profiles in detail the functional areas supported by most of the vendors. The related toolkit gives a more detailed view of each vendor and how their solutions support Forrester’s sales enablement execution goals.
A lot goes into handling product data effectively. Here’s how distributors can obtain better data, measure its quality and ensure it’s eCommerce-ready.
Learn about 6 manufacturers and distributors getting eCommerce right
If you didn’t have the chance to attend, here are Insite’s favorite moments and highlights from B2B Next 2019.