B2B Omnichannel Q&A with John Bruno
Insite recently hosted a webinar entitled “The Future of B2B eCommerce is Omnichannel” featuring guest speaker John Bruno, Senior Forrester Analyst. After Bruno shared his perspectives, we sat down with him to dive a little deeper into the omnichannel customer.
We asked him:
- How should a company prepare its sales team to address the omnichannel customer?
- In what wats does eCommerce have an impact on the overall go-to-market strategy of a B2B organization? What do we need to think about as we make organizational decisions?
- What does the omnichannel buyer want in order to allow them to buy the way they want to buy?
Download the Q&A now to see what Bruno had to say.
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