B2B Omnichannel Q&A with John Bruno
Insite recently hosted a webinar entitled “The Future of B2B eCommerce is Omnichannel” featuring guest speaker John Bruno, Senior Forrester Analyst. After Bruno shared his perspectives, we sat down with him to dive a little deeper into the omnichannel customer.
We asked him:
- How should a company prepare its sales team to address the omnichannel customer?
- In what wats does eCommerce have an impact on the overall go-to-market strategy of a B2B organization? What do we need to think about as we make organizational decisions?
- What does the omnichannel buyer want in order to allow them to buy the way they want to buy?
Download the Q&A now to see what Bruno had to say.
As we gear up for Q3, we can’t help but reflect on the successes we’ve seen so far this year. We owe it all to our customers, partners and employees.
Amazon has altered nearly every aspect of the buying experience. Here’s how manufacturers and distributors can transfrom to follow Amazon’s lead.
Insite Software CEO Steve Shaffer outlines how manufacturers must reset eCommerce goals in order to succeed in the months to come.