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B2B Omnichannel Q&A with John Bruno

Insite Software

What’s Inside?

Insite recently hosted a webinar entitled “The Future of B2B eCommerce is Omnichannel” featuring guest speaker John Bruno, Senior Forrester Analyst. After Bruno shared his perspectives, we sat down with him to dive a little deeper into the omnichannel customer.

We asked him:

  • How should a company prepare its sales team to address the omnichannel customer?
  • In what wats does eCommerce have an impact on the overall go-to-market strategy of a B2B organization? What do we need to think about as we make organizational decisions?
  • What does the omnichannel buyer want in order to allow them to buy the way they want to buy?

Download the Q&A now to see what Bruno had to say.

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Manufacturing and distribution companies know that the true value of digital commerce is the ability to make it easier for your customers to do business with you. The B2B buyer is often responsible for purchasing products from one to many vendors or product types

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Download now to read our Q&A with John Bruno as we dive deeper into the omnichannel customer.

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