What is a product configurator?
A product configurator is a tool used for configuration of products based on components. This tool makes it possible to add and/or change functionalities of a core product or build a fully custom product for purchase.
Why do you need a product configurator on your eCommerce site?
Having a product configurator on your eCommerce site is important to allow your customers to select the exact options they want. For example, if you are a car manufacturer, your end user may want to select the option to have heated seats in their driver’s seat, or an automatic start in their vehicle.
How does InsiteCommerce handle product configuration?
Our InsiteCommerce platform has a powerful configurator architecture that supports both simple and complex rules-based configurations that can be integrated to backend systems or stand alone. The simple configurator supports bundles and kitting, and the advanced configurator supports complex pricing rules based on a variety of formulas and factors.