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What is eCommerce?

eCommerce, also known as electronic commerce or internet commerce is the process of buying or selling products online or over the internet. eCommerce draws on technology such as mobile commerce, electronic funds transfer, supply chain management, marketing, online transactions, electronic data interchange, inventory management systems and automated data collection systems.

What types of eCommerce are there?

B2B eCommerce

B2B or business-to-business eCommerce is an online purchase between two or more businesses.

B2C eCommerce

B2C or business-to-consumer eCommerce is an online purchase between a business and a consumer.

C2C eCommerce

C2C or consumer-to-consumer describes an online transaction where both sellers and buyers are consumers. Facebook Marketplace and e-Bay are good examples of C2C eCommerce.

C2B eCommerce

C2B or consumer-to-business is a model where consumers offer products or services to companies. For example, a consumer may use a referral link on a personal blog which leads back to a businesses site. The link then facilities the purchase of a product for a successful sale.

Learn about the top 10 differences between B2B and B2C eCommerce here

Who should use eCommerce?

With the rise of companies like Amazon, it is important for many kinds of businesses to have an eCommerce site. Whether you are a B2C or B2B company, allowing your customers to research and buy online proves to be vital in today’s digital world.

How manufacturers can use eCommerce?

eCommerce sites are not just for B2C companies like Target. Manufacturers can utilize a B2B eCommerce site to enable their team for higher efficiencies and empower their channel partners and end users. Learn about B2B eCommerce for manufacturing here

How distributors can use eCommerce?

Distributors can utilize eCommerce with branded B2C or B2B sites or specific applications like an inventory clearance site.

Insite Software's Suite of eCommerce solutions include:


Scalable, flexible, cloud-based eCommerce solution built for manufacturers and distributors

InsiteCommerce Mobile App

Branded mobile app with all the power of InsiteCommerce at your fingertips

InsiteAnalytics for eCommerce

Sales, marketing, and site analytics for your eCommerce site


Enables sales to stay organized and sell more with access to complete and up-to-date information in a branded portal


Product and catalog management tool that stores eCommerce information

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