What is B2C?
B2C or Business-to-consumer refers to businesses selling products and services to consumers. There are brick and mortar B2C businesses and online B2C businesses. Perhaps the most prominent online B2C business is of course, Amazon.
B2C’s counterpart B2B stands for business-to-business. This refers to two or more companies doing business with each other. Common B2B relationships include manufacturers selling to distributors and wholesalers selling to retailers.
Traditionally, B2C-themed companies were brick and mortar stores such as those you would find in your local shopping mall. In today’s digital age many B2C companies have also moved online and have some form of website or B2C eCommerce platform.How can manufacturers and distributors combat the Amazon Effect? Find out here