Select Page


What is B2B2C eCommerce?

B2B2C, an acronym for “business to business to consumer,” is an emerging e-commerce model that combines Business-to-Business (B2B) and Business-to-Consumer (B2C) for a complete product or service transaction.

Usage: “That Manufacturer uses a B2B2C business model where they not only sell through distributors and retailers but also direct-to-consumers via their e-commerce site.”

A Successful B2B2C eCommerce Initiatives Takes Preparation

B2B2C eCommerce initiatives can at first appear as competition or a potential replacement for your current sales channels. With the proper messaging and positioning, your channel partners will come to see your direct-to-consumer site for what it is—your newest sales guy—and not as a threat to their relationship with your organization.

B2Bplayers that adopt and execute a well-planned eCommerce strategy are quickly becoming disruptors in their markets and see the opportunity to expand their digital footprint. Read more on how InsiteCommerce® can power your B2B, B2C, and B2B2C experiences.

Social media & sharing icons powered by UltimatelySocial

Manufacturing and distribution companies know that the true value of digital commerce is the ability to make it easier for your customers to do business with you. The B2B buyer is often responsible for purchasing products from one to many vendors or product types

Download now to learn more.