What is B2B2C?
B2B2C or Business-to-business-to-consumer is an emerging eCommerce model that combines B2B, business-to-business, and B2C, business-to-consumer, for a complete product or service electronic transaction.
How do you compete in B2B?
B2B2C eCommerce initiatives can at first appear as competition or a potential replacement for your current sales channels. With proper messaging and positioning, your channel partners will come to see your direct-to-consumer site for what it is – your newest sales guy – and not as a threat to their relationship with your organization.
To learn how you can best position your B2B2C site for success, check out our blog Success moving from B2B to B2B2C eCommerce.