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B2B2C

What is B2B2C?

B2B2C or Business-to-business-to-consumer is an emerging eCommerce model that combines B2B, business-to-business, and B2C, business-to-consumer, for a complete product or service electronic transaction.

How do you compete in B2B?

B2B2C eCommerce initiatives can at first appear as competition or a potential replacement for your current sales channels. With proper messaging and positioning, your channel partners will come to see your direct-to-consumer site for what it is – your newest sales guy – and not as a threat to their relationship with your organization.

To learn how you can best position your B2B2C site for success, check out our blog Success moving from B2B to B2B2C eCommerce.

Related Terms

B2C

Related Terms

B2C
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