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What is B2B?

B2B or Business-to-business refers to companies doing business with each other. Common B2B buying-selling relationships include manufacturers selling to distributors and wholesalers selling to retailers. See B2B in action in the software, heavy duty vehicle parts and pet food industries.

B2B’s counterpart B2C stands for business-to-consumer. This refers to businesses selling products and services to consumers. Familiar with Amazon? Of course you are.

B2B is far more complex than B2C. The manufacturing and distribution industries, for example, are ultra-competitive, complex and volatile.

How do you compete in B2B?

According to Forrester, more than 70% of B2B buyers prefer the convenience of purchasing from a website vs. buying from a sales representative. This is proof that the appetite for online tools is growing.

To compete, manufacturers and distributors need to transform their businesses for the future. That means they need to invest time and resources into developing a digital commerce strategy and choosing an eCommerce tool to rest that strategy on.

Whether you’re looking to spin up an eCommerce site for the first time or you’ve outgrown your current solution, make sure you cover all the critical considerations before making a platform investment. Get your own copy of the industry brief, 9 Critical Steps to Launching Robust B2B eCommerce Website to help you get started on the right path.

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