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Abandoned Cart

What is an "Abandoned Cart"?

An abandoned cart, also known as “cart abandonment,” is an online shopping cart where a shopper has begun the process to purchase items by adding at least one item to their cart but then leaves the site without completing the purchase. Studying when and where carts are abandoned is a key element of site optimization.

Usage: “We added guest checkout and reduced our cart abandonment by 16%.”

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Manufacturing and distribution companies know that the true value of digital commerce is the ability to make it easier for your customers to do business with you. The B2B buyer is often responsible for purchasing products from one to many vendors or product types

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