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A/B Testing

What is A/B Testing?

A/B testing (sometimes referred to as split testing) is a website optimization technique comparing alternate versions of pages to similar site users. Page analytics are reported, and the better-converting page wins!

Usage: “Through A/B testing we determined that version 1 resulted in a higher click-through rate.

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View the out-of-the box B2B functionality available in the InsiteCommerce solution.

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