An abandoned cart, also known as “cart abandonment,” is an online shopping cart where a shopper has begun the process to purchase items by adding at least one item to their cart but then leaves the site without completing the purchase.
The term “above the fold” refers to the part of a website that is viewable without requiring the user to scroll. A holdover from print newspapers where only the headlines appearing above the fold could be seen in a newspaper rack.
B2B or Business-to-business refers to companies doing business with each other. Common B2B buying-selling relationships include manufacturers selling to distributors and wholesalers selling to retailers.
B2B2C or Business-to-business-to-consumer is an emerging eCommerce model that combines B2B, business-to-business, and B2C, business-to-consumer, for a complete product or service electronic transaction.
B2B eCommerce in its simplest form refers to online purchases made between two or more businesses. An eCommerce website enables customers to shop like they do in stores, but by using an online catalog, selecting items for purchase and virtually checking out.
A B2B marketplace is an online marketplace utilized by manufacturers, wholesale distributors, suppliers, traders or other business-to-business organizations to buy and sell their products. Marketplaces give business buyers visibility into a diverse range of products, customer reviews and pricing comparisons and allow businesses to reach new audiences and drive sales.
B2C or Business-to-consumer refers to businesses selling products and services to consumers. There are brick and mortar B2C businesses and online B2C businesses. Perhaps the most prominent online B2C business is of course, Amazon.
B2C eCommerce or business-to-consumer eCommerce refers to online purchases between a business and a consumer. An eCommerce website enables customers to shop like they do in stores but by using an online catalog, selecting items for purchase and virtually checking out.
B2C eCommerce is significantly different than B2B eCommerce, which refers to online purchases made between two or more businesses.
Breadcrumbs or breadcrumb trail is a type of navigation used on websites or user interfaces allowing users to keep track of their location on the site and easily navigate backwards if need be.
A customer portal is a private, secure website that enables businesses to share account-specific information with customers. Users can share credit status, invoices, available rebates, product and order information, calendars, etc.
Digital commerce is the buying and selling of goods and services using the internet, mobile networks and commerce infrastructure. It includes research and marketing activities that support these transactions, including the people, processes and technologies used to execute all touchpoints through the customer’s buying journey.
eCommerce, also known as electronic commerce or internet commerce is the process of buying or selling products online or over the internet. eCommerce draws on technology such as mobile commerce, electronic funds transfer, supply chain management, marketing, online transactions, electronic data interchange, inventory management systems and automated data collection systems.
ERP or Enterprise Resource Planning is a software solution that is used to run day-to-day business operations including accounting, procurement, managing customers, pricing and more. When building a fully functional, intuitive customer experience, it is imperative that your eCommerce platform integrates with your ERP.
A meta description is an HTML and XHTML element that describes your page to search engines. It’s the snippet of information below the link of a search result. Its purpose is to describe the contents of the page so the searcher gets the most relevant search results.
A product configurator is a tool used for configuration of products based on components. This tool makes it possible to add and/or change functionalities of a core product or build a fully custom product for purchase.
Punchout eCommerce refers to the electronic communication protocol between a vendor’s web store front and a buyer’s eCommerce application.
The buyer “punches out” of their company’s system or e-procurement application and goes to the supplier’s online catalog to locate and add items to their shopping cart, while their application maintains connection with the website, gathers information and submits the order, using Electronic Data Interchange (EDI).