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eCommerce Glossary

301 Redirect

A 301 redirect is used to permanently direct one URL to another. This is a way to send visitors and search engines to a different URL from the one they originally typed.

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Abandoned Cart

An abandoned cart, also known as “cart abandonment,” is an online shopping cart where a shopper has begun the process to purchase items by adding at least one item to their cart but then leaves the site without completing the purchase.

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Above The Fold

The term “above the fold” refers to the part of a website that is viewable without requiring the user to scroll. A holdover from print newspapers where only the headlines appearing above the fold could be seen in a newspaper rack.

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A/B Testing

A/B testing (sometimes referred to as split testing) is a website optimization technique comparing alternate versions of pages to similar site users.

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Advanced Filtering

Advanced filtering is a method of sorting large groups of products for relevance. Requires custom website design.

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Advanced Search

Method of refining search results. Often a method to search within results of an initial search.

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AJAX

AJAX is an acronym for “Asynchronous JavaScript and XML.” AJAX is a web development method used to create interactive web designs where data can be retrieved from the server asynchronously in the background without interfering with the display and behavior of the existing page.

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Alt Tag

An alt tag refers to the text associated with an image used online.

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B2B

B2B or Business-to-business refers to companies doing business with each other. Common B2B buying-selling relationships include manufacturers selling to distributors and wholesalers selling to retailers.

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B2B2C

B2B2C or Business-to-business-to-consumer is an emerging eCommerce model that combines B2B, business-to-business, and B2C, business-to-consumer, for a complete product or service electronic transaction.

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B2B eCommerce

B2B eCommerce in its simplest form refers to online purchases made between two or more businesses. An eCommerce website enables customers to shop like they do in stores, but by using an online catalog, selecting items for purchase and virtually checking out.

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B2C

B2C or Business-to-consumer refers to businesses selling products and services to consumers. There are brick and mortar B2C businesses and online B2C businesses. Perhaps the most prominent online B2C business is of course, Amazon.

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B2C eCommerce

B2C eCommerce or business-to-consumer eCommerce refers to online purchases between a business and a consumer. An eCommerce website enables customers to shop like they do in stores but by using an online catalog, selecting items for purchase and virtually checking out.

B2C eCommerce is significantly different than B2B eCommerce, which refers to online purchases made between two or more businesses.

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Breadcrumb Navigation

Breadcrumbs or breadcrumb trail is a type of navigation used on websites or user interfaces allowing users to keep track of their location on the site and easily navigate backwards if need be.

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"C" Suite

“C” suite or “C-suite” is a term used to refer to a corporation’s senior executives such as their CEO, CFO or CMO. The “C” stands for chief.

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Customer Portal

A customer portal is a private, secure website that enables businesses to share account-specific information with customers. Users can share credit status, invoices, available rebates, product and order information, calendars, etc.

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Digital Commerce

Digital commerce is the buying and selling of goods and services using the internet, mobile networks and commerce infrastructure. It includes research and marketing activities that support these transactions, including the people, processes and technologies used to execute all touchpoints through the customer’s buying journey.

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Disruption

Digital disruption refers to disturbances or interruptions of established ways of doing things that are enabled through digital technologies.

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eCommerce

eCommerce, also known as electronic commerce or internet commerce is the process of buying or selling products online or over the internet. eCommerce draws on technology such as mobile commerce, electronic funds transfer, supply chain management, marketing, online transactions, electronic data interchange, inventory management systems and automated data collection systems.

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ERP

ERP or Enterprise Resource Planning is a software solution that is used to run day-to-day business operations including accounting, procurement, managing customers, pricing and more. When building a fully functional, intuitive customer experience, it is imperative that your eCommerce platform integrates with your ERP.

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Meta Description

A meta description is an HTML and XHTML element that describes your page to search engines. It’s the snippet of information below the link of a search result. Its purpose is to describe the contents of the page so the searcher gets the most relevant search results.

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Mobile Commerce

Mobile commerce is an extension of eCommerce but goes beyond a responsive website designed for specific use on a mobile device.

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Mobile/Responsive Design

Around the world, mobile commerce continues to grow as online merchants recognize the power that it brings to a comprehensive Commerce strategy.

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Native Mobile App

A native mobile app is an application that is designed for and developed to run natively on a mobile device.

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PCI DSS

Payment Card Industry Data Security Standard (PCI DSS) is a worldwide security standard defined by the Payment Card Industry Security Standards Council.

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Product Configurator

A product configurator is a tool used for configuration of products based on components. This tool makes it possible to add and/or change functionalities of a core product or build a fully custom product for purchase.

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PunchOut eCommerce

Punchout eCommerce refers to the electronic communication protocol between a vendor’s web store front and a buyer’s eCommerce application.

The buyer “punches out” of their company’s system or e-procurement application and goes to the supplier’s online catalog to locate and add items to their shopping cart, while their application maintains connection with the website, gathers information and submits the order, using Electronic Data Interchange (EDI).

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SaaS (Software-as-a-Service)

SaaS, Software-as-a-Service, is a software model in which the software is offered to customers as a hosted, centralized deployment, on a subscription basis.

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Sales Enablement

Sales enablement, as a process, is the act of equipping salespeople with tools, training, materials, and access to better prepare, or enable, them to sell more efficiently.

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