InsiteCommerce® vs. Shopify
How does InsiteCommerce, a solution built specifically for manufacturers and distributors stack up to powerhouse B2C eCommerce solution, Shopify?
What’s Your Goal
Let my customers find what they need
Let me buy the way I want to buy
Make it about me
Make it easy for me to do my job
Help me sell and market more effectively
Help me differentiate my product from my competition
Customers are Different
This is the most obvious difference between Shopify and Insite. B2B companies have many different people, with different needs and roles. One size does not fit all. When you’re looking into platform options think about the following questions. Can a user be assigned to multiple accounts? Can the platform handle shipping out of different warehouses? Or multiple “Ship-To” and “Bill-To” combinations? Will pricing and availability update as you change these selections?
Payment is Complicated
B2C platforms are often credit card only out-of-the-box. B2B needs to provide the option for purchase orders, order approval options and budgeting workflows, payment on credit, and even the ability to check available credit.
Products are Complex
B2B products are complex because they can range from simple consumable products to technical and highly configured products. It is not uncommon for products to have many variants, and they may require advanced quoting or custom configuration. Advanced product attributes aren’t just a nice-to-have feature in B2B eCommerce, rather they are table stakes.
Search is Important
Utilizing a platform with rich B2B search features should also include business-user friendly tuning tools. Easily adding search synonyms to help direct those who search for industry-specific terms or jargon can help tune the searchers experience and avoid the dreaded “no results found” screen. The ability to adjust results rankings by burying and boosting results based on any criteria is helpful in refining the results page. Consider adding in search redirects to take searchers directly to any page when they search a specific term to minimize click paths. These adjustments are needed to serve the B2B buying needs of the searchers, and should be easily adjusted on the fly by marketers, merchandisers, and developers alike.
Checkout is Personalized
The B2B checkout process can be quite complex. Multiple order approvals, billing and shipping combinations, payment complexity and credit limits make it harder than B2C. B2B checkout processes need to be able to allow for the complexities of B2B customers (multiple ship-to, bill-to, credit limits, etc.) and B2B pricing (volume discounts, contract pricing, etc.), while not becoming cumbersome or too difficult to use causing buyers to abandon their purchase. Since manufacturers create products of all sizes and weights, managing multiple freight and shipping options by integrating with specialty freight providers is often required.
The Forrester Wave is a third party analyst report. Named a leader in B2B eCommerce in The Forrester Wave™: B2B Commerce Suites, Q3 2018, Insite was noted as customers for being “laser-focused on B2B and having almost everything they needed out-of-the-box.”
Many companies who sell B2C eCommerce platforms claim to check the box when it comes to B2B functionality as well. Arm yourself with the right tools to know exactly what eCommerce features and functionality are required for B2B.