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Compare B2B eCommerce Platforms

There’s a lot of noise out there. What you hear isn’t always what you should pay attention to.

The eCommerce market is cluttered. From large legacy vendors to B2C eCommerce platforms masquerading as B2B solutions, you have a lot of options. Confusing? Probably. Overwhelming? Definitely. Here are a few things to remember.

B2B is a different beast not everyone is armed to slay.

B2B eCommerce is a quickly growing market. That means a lot of vendors are moving into the B2B space to get a slice of the proverbial pie. Don’t get distracted by B2C vendors masquerading as B2B. At Insite, we’re not just smoke and mirrors. We don’t try to be all things to all people. We’ve built a product solely focused on manufacturing and distribution. We’ve been doing B2B for over 15 years. Make sure your eCommerce provider has the experience to build a product that’s designed for how your business works.

B2B is a different beast not everyone is armed to slay.

B2B eCommerce is a quickly growing market. That means a lot of vendors are moving into the B2B space to get a slice of the proverbial pie. Don’t get distracted by B2C vendors masquerading as B2B. At Insite, we’re not just smoke and mirrors. We don’t try to be all things to all people. We’ve built a product solely focused on manufacturing and distribution. We’ve been doing B2B for over 15 years. Make sure your eCommerce provider has the experience to build a product that’s designed for how your business works.

We’ll be the first to admit we aren’t the cheapest option out there. But pay attention to the vendors that knock thousands of dollars off their original project estimate just to try to win your business. A lower price may seem intriguing but, in the long run, this is about more than just a website. It’s a paradigm shift. The companies that understand the true value of a paradigm shift will demonstrate real business value that’s worth paying for. Some vendors just want to sell you software. At Insite, we are concerned with creating business impact. Sometimes, a bigger investment upfront can mean a world of difference in the end.

Pricing should not be a race to the bottom.

Pricing should not be a race to the bottom.

We’ll be the first to admit we aren’t the cheapest option out there. But pay attention to the vendors that knock thousands of dollars off their original project estimate just to try to win your business. A lower price may seem intriguing but, in the long run, this is about more than just a website. It’s a paradigm shift. The companies that understand the true value of a paradigm shift will demonstrate real business value that’s worth paying for. Some vendors just want to sell you software. At Insite, we are concerned with creating business impact. Sometimes, a bigger investment upfront can mean a world of difference in the end.

Watch out for mile wide and inch deep platforms.

Strategic eCommerce vendors spend time perfecting the platform and listening to their customers. They don’t just hastily build functionality without thinking through all the ramifications. They think about use cases and ensure the product works without having to create work arounds. This isn’t about a checklist, it’s about future-proofing your business. Say no to platforms that are a mile wide and an inch deep. Look for solutions that are built to handle the unique complexities that manufacturers and wholesalers face.

Watch out for mile wide and inch deep platforms.

Strategic eCommerce vendors spend time perfecting the platform and listening to their customers. They don’t just hastily build functionality without thinking through all the ramifications. They think about use cases and ensure the product works without having to create work arounds. This isn’t about a checklist, it’s about a href=”https://www.insitesoft.com/assessment/”>future-proofing your business. Say no to platforms that are a mile wide and an inch deep. Look for solutions that are built to handle the unique complexities that manufacturers and wholesalers face.

You may be tempted to use your ERP to drive eCommerce. Trust us, don’t! ERPs are not built with a commerce core. The information in them was never meant to be customer-facing. The ability to manage eCommerce is not ingrained in an ERP storefront solution. Find a commerce solution that easily integrates with your ERP instead. Let your ERP do what it was designed to do while your eCommerce platform delivers the customer experiences you are looking for.

ERPs, CRMs and other systems are powerful, but they aren’t eCommerce.

ERPs, CRMs and other systems are powerful, but they aren’t eCommerce.

You may be tempted to use your ERP to drive eCommerce. Trust us, don’t! ERPs are not built with a commerce core. The information in them was never meant to be customer-facing. The ability to manage eCommerce is not ingrained in an ERP storefront solution. Find a commerce solution that easily integrates with your ERP instead. Let your ERP do what it was designed to do while your eCommerce platform delivers the customer experiences you are looking for.

Why InsiteCommerce?

Choose a platform that’s built to scale with you, extend for your unique requirements and integrate with your important systems. Choose a platform that can bring you into the future.

More Native B2B Functionality

Laser-focused on B2B since day one, InsiteCommerce has more native B2B eCommerce functionality out-of-the-box than any other platform in the marketplace.

Robust Integration Architecture

Integration to common systems like your ERP and PIM should be core to your eCommerce platform. With a robust integration architecture, Insite takes care of it all.

Built for Your Unique Needs

Leverage the all-in-one capabilities of InsiteCommerce or deploy InsiteCommerce as a headless eCommerce platform.

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API-First Core

Insite’s API-centric architecture means you can incorporate unique requirements to extend the platform and enhance the experience.

The Granite Group Logo

“Our previous system was just an access point to our ERP. It didn’t make sense to our customers. They were signing up but then never using the site. They were telling us they had needs that the current solution couldn’t meet. We needed a solution that was for the customer, an outside-in view, if you will.”

Coburn Flannery

Director of eBusiness, The Granite Group

Macpek Logo

“With no SEO built into our previous website, customers were not able to find us unless we created a direct shortcut to the website for them. If we measure our success with Insite on how we have made our clients’ lives easier to procure parts, I think we’ve succeeded on a massive scale.”

Steven Wark

Information Technology Director, Macpek

Northern Radiator Logo

“The flexibility with the Insite platform versus the Infor platform, which was the storefront we were on previously, allows us to do eCommerce the way we want to do business. We don’t have to conform to someone else’s rigid box.”

Hope Thompson

President, Northern Radiator

Compare Insite to Other Platforms

Find us on review sites and marketplaces to compare us to other common eCommerce platforms.

Gartner Peer Insights Review

“Most out-of-the-box features for B2B eCommerce.”

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Capterra Review

“Insite’s platform is fantastic for complexities of B2B distribution.”

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G2 Review

“Highly extensible and has a focus on enabling customers to be successful.”

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TrustRadius Ratings

See how Insite stacks up to other eCommerce platforms.

View Ratings

FeaturedCustomers Rankings

Ranked a Top Performer in FeaturedCustomers’ Summer 2019 report.

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Less than 1% adoption? That’s just not right.

Not seeing the full potential of your current eCommerce platform? We feel your pain. That’s why we authored a guide that helps manufacturers and distributors replatform off their current eCommerce solution. Download now to learn how to determine the right time to replatform, start creating your strategy and choose the right platform for your needs.

Read the Report