Insite vs. Magento 2.0

InsiteCommerce® vs. Magento Platform Comparison

From the beginning, InsiteCommerce has been a B2B platform engineered for the complex needs of manufacturers and distributors. So how does InsiteCommerce compare to Magento 2.0?

What’s Your Goal? Feature Insite Magento
Let my customers find what they need Intuitive Search 100% 50%
Let my customers buy the way they want to buy Procurement Efficiency 100% 25%
Make it about me User Experience 100% 50%
Make it easy for me to do my job Internal Efficiency 100% 50%
Help me sell and market more effectively Marketing 100% 50%
Help me differentiate my product from my competition Product Management 100% 75%

Why These Components Matter

Intuitive Search

Search is one of the most important features on a B2B eCommerce site. Most manufacturers and distributors have large SKU counts, and getting people to the information they need is challenging.  Intuitive search should include keywords, stop words, featured products, autocomplete and error correction and more. Search optimization is ongoing should not require a developer.


Procurement Efficiency

Todays B2B eCommerce buyer needs the ability to support and manage their own individual buying experiences. Important considerations include account registration and management, options for cart experience including list management and saved carts, checkout experiences that are relevant to their jobs and options to pay for their purchases. Product considerations need to be flexible and allow for kitting or bundling, complex product configurations, and overall ease of use.



User Experience

In order to make the experience more personal, it is essential that your platform delivers user experience that are relevant for each person in the complex B2B buying cycle. Important personal considerations include customer specific catalogs, including inventory locations, unique pricing and the ability to promote products specific to the user. Internally your team needs tools that support the creation, management and execution of this functionlity.


Internal Efficiency

In order to make it easy to interact with the information in manufacturing and distribution organizations, it is important that the platform drives internal efficiencies. Important considerations include well designed integration into back office systems including ERP. B2B eCommerce solutions need to support robust out-of-the-box capabilities, but allow for extension and customization to support unique business requirements. Robust rules and workflows are necessary to power individual user experiences. Applied upgrades are critical to keep your solution current and relevant.


Marketing capabilities are a critical part of successful B2B eCommerce solutions for manufacturing and distribution companies. Robust CMS capabilities are required to deliver the user experiences that are unique to your business. Important considerations include the ability to segment customers in order to market relevant merchandising and promotions, a means to validate your messaging with A/B testing, and target important customers with branded sites that are specific to their needs.

Product Management

Managing your product catalog is a critical part of B2B eCommerce for manufacturing and distribution companies. You need the ability to configure catalogs that are unique to your customers regardless if it is by company, market, location or more. Important catalog management considerations include the ability to cross-sell, upset, provide complex product configurations (kit, bundle, variants and more), customer specific catalogs including managing complex pricing models.