Insite vs. Magento Platform Comparison
From the beginning, InsiteCommerce has been a B2B platform engineered for the complex needs of manufacturers and distributors. So how does InsiteCommerce compare to Magento 2.0?
What’s Your Goal?
Let my customers find what they need
Let me buy the way I want to buy
Make it about me
Make it easy for me to do my job
Help me sell and market more effectively
Help me differentiate my product from my competition
Search is one of the most important features on a B2B eCommerce site. Most manufacturers and distributors have large SKU counts, and getting people to the information they need is challenging. Intuitive search should include keywords, stop words, featured products, autocomplete and error correction and more. Search optimization is ongoing should not require a developer.
Todays B2B eCommerce buyer needs the ability to support and manage their own individual buying experiences. Important considerations include account registration and management, options for cart experience including list management and saved carts, checkout experiences that are relevant to their jobs and options to pay for their purchases. Product considerations need to be flexible and allow for kitting or bundling, complex product configurations, and overall ease of use.
In order to make the experience more personal, it is essential that your platform delivers the best user experience which includes personalized experiences that are relevant for each person in the complex B2B buying cycle. InsiteCommerce has a powerful console and front-end user management to fulfill this need. Magento does have basic capabilities for customer specific catalog, promotions, multisite and localization.
In order to make it easy to interact with the information in manufacturing and distribution organizations, it is important that the platform drives internal efficiencies. Important considerations include well designed integration into back office systems including ERP. B2B eCommerce solutions need to support robust out-of-the-box capabilities, but allow for extension and customization to support unique business requirements. Robust rules and workflows are necessary to power individual user experiences. Applied upgrades are critical to keep your solution current and relevant.
In order to focus on doing what you do best, it’s important that your platform makes it easy to support sales and marketing more effectively. With Insite’s marketing capabilities you will have the ability to adapt to changing conditions quickly, through visual tools and make your experience relevant to the specific roles. Insite’s marketing capabilities include A/B Testing, promotions, customer segments, robust CMS, out-of-the-box multi-site, clonging, microsites, and highly complex pricing. Magento has minimum reporting and limited inventory. Plus you will not see much beyond basic CMS, Search and Promotions
Managing your product catalog is a critical part of B2B eCommerce for manufacturing and distribution companies. You need the ability to configure catalogs that are unique to your customers regardless if it is by company, market, location or more. Important catalog management considerations include the ability to cross-sell, upset, provide complex product configurations (kit, bundle, variants and more), customer specific catalogs including managing complex pricing models.