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Insite vs. Magento Platform Comparison

From the beginning, InsiteCommerce has been a B2B platform engineered for the complex needs of manufacturers and distributors. So how does InsiteCommerce compare to Magento 2.0?

What’s Your Goal?
Feature
Insite
Magento

Let my customers find what they need
Intuitive Search
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Let me buy the way I want to buy
Procurement Efficiency
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Make it about me
User Experience
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Make it easy for me to do my job
Internal Efficiency
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Help me sell and market more effectively
Marketing
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Help me differentiate my product from my competition
Product Management
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Intuitive Search

Search is one of the most important features on a B2B eCommerce site. Most manufacturers and distributors have large SKU counts, and getting people to the information they need is challenging.  Intuitive search should include keywords, stop words, featured products, autocomplete and error correction and more. Search optimization is ongoing should not require a developer.

Procurement Efficiency

Todays B2B eCommerce buyer needs the ability to support and manage their own individual buying experiences. Important considerations include account registration and management, options for cart experience including list management and saved carts, checkout experiences that are relevant to their jobs and options to pay for their purchases. Product considerations need to be flexible and allow for kitting or bundling, complex product configurations, and overall ease of use.

User Experience

In order to make the experience more personal, it is essential that your platform delivers the best user experience which includes personalized experiences that are relevant for each person in the complex B2B buying cycle. InsiteCommerce has a powerful console and front-end user management to fulfill this need. Magento does have basic capabilities for customer specific catalog, promotions, multisite and localization.

Internal Efficiency

In order to make it easy to interact with the information in manufacturing and distribution organizations, it is important that the platform drives internal efficiencies. Important considerations include well designed integration into back office systems including ERP. B2B eCommerce solutions need to support robust out-of-the-box capabilities, but allow for extension and customization to support unique business requirements. Robust rules and workflows are necessary to power individual user experiences. Applied upgrades are critical to keep your solution current and relevant.

Marketing

In order to focus on doing what you do best, it’s important that your platform makes it easy to support sales and marketing more effectively. With Insite’s marketing capabilities you will have the ability to adapt to changing conditions quickly, through visual tools and make your experience relevant to the specific roles. Insite’s marketing capabilities include A/B Testing, promotions, customer segments, robust CMS, out-of-the-box multi-site, clonging, microsites, and highly complex pricing. Magento has minimum reporting and limited inventory. Plus you will not see much beyond basic CMS, Search and Promotions

Product Management

Managing your product catalog is a critical part of B2B eCommerce for manufacturing and distribution companies. You need the ability to configure catalogs that are unique to your customers regardless if it is by company, market, location or more. Important catalog management considerations include the ability to cross-sell, upset, provide complex product configurations (kit, bundle, variants and more), customer specific catalogs including managing complex pricing models.

Shopify

How does InsiteCommerce, a solution built specifically for manufacturers and distributors stack up to powerhouse B2C eCommerce solution, Shopify?

Apptus

Apptus started as a CPQ solution only to find out the core to success is B2B eCommerce. How does that stack up to an eCommerce solution built for B2B over 15 years ago?

Big Commerce

See how InsiteCommerce compares with BigCommerce and why it may be the best B2B eCommerce platform option for manufacturers and distributors.

Oro Commerce

Oro Commerce makes the claim of being the only true B2B eCommerce platform on the market. It is difficult to defend that position when InsiteCommerce® was Built for B2B® over fifteen years ago.

Unilog

Unilog offers a B2B eCommerce solution. Insite has been laser-focused on B2B since day one. How do the two solutions compare?

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