Today’s customers have many options when it comes to choosing the vendors they want to work with, and suppliers are looking for new ways to get their attention. For B2B organizations doing eCommerce, PunchOut provides one way to increase customer loyalty, and increase overall engagement.
PunchOut is a pre-established connection that is made between the customer’s procurement system, and the supplier’s eCommerce site. This connection allows the supplier to provide real time access to product catalogs, customer specific pricing, and product availability to their customers. The connection to the supplier’s website occurs behind the scenes, and the customer’s user experience occurs within their own procurement system, while necessary information for procurement, such as product information, pricing, and additional details are automatically passed into the procurement system.