Spare Parts and Services Website for Manufacturers
One way manufacturers can connect with the end-user of their products, is through selling after-market parts and services. In addition, as the market continues down the path of smart products, the ability to register, monitor and support the products is another avenue manufacturers have to explore. The spare part and service site means you are ready to support and connect with the end-user today, tomorrow and the future.
Give People Parts They Need On Demand
It is a known fact that manufactures earn up to 45% profit from selling replacement parts to the end-user of their products. In a competitive and changing world, the ability for manufacturers to serve the customer on demand, is one more way to get the information you need from the user of your products. It is common knowledge that customers prefer the knowledge and expertise of working directly with the manufacturer.
About Spare Parts and Services
With a spare or replacement parts online store, end-customers, field service representatives, installers, and even channel partners desire all the modern B2B commerce experiences that are now table stakes in the industry.
Arm your business with the right balance of new channels to grow profits and increase revenue, increase customer engagement and satisfaction via a combination of online self-service and solutions services.
Ease of Business
Makes it easier for your customers to do business with you, and improves customer “stickiness” or retention.
Online and Offline Support
Grow revenue and outpace your competition by exceeding changing buyer demands with a purposeful combination of online and offline support strategies that enhance your customers’ experiences across all channels.
Maintenance and Upkeep are Inevitable
Nearly all manufacturers today provide their end-consumers with replacement, spare, and preventative maintenance parts while servicing via at least one traditional channel. However, most do not consider this an opportunity beyond a simple transaction. End customers look for quality parts and information, and who better to serve them than the original manufacturers themselves? Spare parts and services is an ideal way for many manufacturers to serve their end customers directly and effectively. This can expand their relationship and brand loyalty, and potentially increase profits, all without causing channel conflict with their valued existing channel partners.
Research has shown manufacturers earn up to 45% of gross profits from the aftermarket, such as a replacement or spare parts business. These profits are almost half of gross profit even though it accounts for only 24% of their revenues. Additionally, firms have reported generating 29% to 50% of revenues while servicing products. Moreover, in our competitive and fast-paced world, customers expect to be able to order preventative and emergency-fix parts when the need arises, on-demand. Customers prefer the expertise and credibility of ordering parts directly from the manufacturer. With a spare or replacement parts online store, end-customers, field service representatives, installers, and even channel partners desire all the modern B2B commerce experiences that are now table stakes in the industry. Quick order functionality, easy reorder, real-time inventory availability, shipping & freight quotes, and robust search functionalities all enable the customer to receive the level of customer service they desire. Furthermore, supplying relevant warranty materials, installation and maintenance guides, and spec sheets alongside the parts catalog enables the customer to gather all the appropriate information wherever and whenever they need it. So, whether your customer is looking to conduct repairs, install upgrades or accessories, simply inspecting equipment for day-to-day maintenance, or even providing support and training, a robust online parts presence can be an invaluable resource.
The InsiteCommerce Solution
Although many manufacturers already have a large and well-founded online and offline distribution network, many are now realizing that an online presence is demanded by today’s customers. It is also an additional opportunity to generate revenue for the business. Defining and implementing an aftermarket strategy that optimizes digital commerce, while enabling support and services serves to:
- Arm your business with the right balance of new channels to grow profits and increase revenue, increase customer engagement and satisfaction via a combination of online self-service and solutions services
- Makes it easier for your customers to do business with you, and improves customer “stickiness” or retention
- Grow revenue and outpace your competition by exceeding changing buyer demands with a purposeful combination of online and offline support strategies that enhance your customers’ experiences across all channels
InsiteCommerce Cloud Spare Parts & Services offering is a proven B2B commerce solution that allows manufacturers to quickly and efficiently stand up a spare parts and services commerce site to enable your aftermarket strategy, at a more cost-effective platform licensing structure. Leverage rich B2B commerce platform features such as customer-personalized catalogs, advanced site search capabilities, complex pricing models, custom configuration, and kitting & bundling options to ensure your customers are equipped with the right parts at the right time with the right price.
InsiteCommerce B2B eCommerce Features
Advanced Site Search Capabilities
- Business user tuning interface
- Boosting and burying
- Index on Multiple Part Numbers
- Search on Short Description
- Alternate Parts
Complex Pricing Models
- Contracted Pricing
- Customer Specific Pricing
- Pricing Rules
- Site Copy
- Micro Sites
- Product Catalog
- Product Attributes
- MSDS Sheets
- Product Images
Download the Solution Information Sheet
Gain full access to the Spare Parts and Services Information sheet.