Native Mobile App
B2B eCommerce for Manufacturing
The Information your Partners Need
Manufacturers recognize the value of their channel partners to serve as additional “feet on the street” selling their products. In the past, the manufacturer might have some leverage over the channel partner, and use that to get more focused selling time for their products. In today’s marketplace, the dynamic of channel partners is changing, as many consolidate through acquisition or joining buying groups. This shift is making the relationship between the manufacturer and channel partner more challenging, and forcing the manufacturer to find new ways to engage their channel. The means to success for manufacturers today, is to make it as easy as possible for their channel partners to do business with them.
While your channel partners may currently represent many different product lines, providing them access to your product information and sales collateral is critical to ensure they stay focused on your products. Forcing your channel partners to search multiple locations or contact you in order to find what they are looking for can drive inefficiencies and create frustration. As a result, channel partners may not focus on selling your products, and will sell a competitive product instead. Make you channel partner want to work with you by offering them a mobile solution that delivers your digital catalog, and empowers them to search, browse, and share rich product and sales collateral in a streamlined digital sales experience.
Streaming, the process to deliver the latest product catalog and sales collateral to your channel partners, is a critical path to success for the modern sales model. Sales people today are spending more than 50% of their time processing orders, searching for content, and doing other activities not directly related to selling. Providing your channel partners with a mobile catalog and sales collateral solution can alleviate these inefficiencies. By having one centralized location to access your real-time product catalog information and new or updated content, your channel partners will always have up to date and relevant information at their fingertips.. Whether presenting a prepared presentation or searching for an answer to a customer question on the fly, Salespeople have the content and collateral they need, when they need it.
How often do the time-intensive PDF catalog and the new sales collateral you invested in actually get used?
Analytics and reporting functionality can provide these details to your organization administrators on the fly, and even to sales people as they share content out of the app to others. This allow you to gauge interest and usage, and to also understand what pieces may not be heavily used. You can then work with your team to refine or change those assets.
Are there some team members that only sell a portion of your catalog?
With a robust hierarchical account structure and content linking abilities, your team can easily manage what content any given user has access to, while still ensuring the content is up to date.
Quick, Updated Access to Catalog and Collateral
Jack works as a direct sales representative for a lawn care equipment manufacturer, GreenCare. Though GreenCare updates their product lines regularly, it’s easy for sales people like Jack to still have last year’s data and sell sheets. With InsitePortfolio, Jack doesn’t have to worry about checking for differences because while he’s out in the field, up to date assets were refreshed and pushed to his mobile devices the night before. Jack walks right into his prospects office, pulls up the latest 360° rotator of the new year’s model and engages in a productive dialogue about why his customer should consider upgrading to the new model.