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Catalog Website

B2B eCommerce for Manufacturing

Insite Software

Let Prospects Find You

For decades, manufacturers’ most effective medium to get their products and information in front of current and prospective customers has been the humble print catalog. Serving as the source of truth for any given manufacturers’ product lineup, customers could page through the index looking for the category or even the memorized SKU to find what page their desired product was on, then turning there to read more. While some manufacturers still find value in their print catalogs, many are migrating to a digital format. This can be a PDF, catalog website, or a full-fledged eCommerce experience. Catalog websites provide drastic benefits over their paper counterparts, allowing for large high-quality product images from many angles, easy searching and filtering, as well as endless real estate for product copy, content, and crucial information. In this digital format, updates, additions, and adding new products is easy on a catalog website, with minimal cost compared to print. Given natural generational turnover in industries, the demand for robust and always-available content online has never been higher. For many manufacturers, a catalog website is the best first foray into a digital presence, allowing for immediate benefit to sales reps, potential customers, and even to channel partners.

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The Opportunity

We know that upwards of 77% of B2B buyers start their product research online with a search engine. In most cases, it was on the the manufacturers website. Whether it is looking for a new solution, looking at a competitor’s parts, or even just understanding the specs of their current part, having accurate and plentiful product information available online is crucial. As a manufacturer, no one knows your products better than you. Having an online catalog allows for a variety of ways to display product information, allowing you to become the “source of truth” on your product online, instead of relying on distributors to accurately reflect the latest product details.

We know that upwards of 77% of B2B buyers start their product research online with a search engine. In most cases, it was on the the manufacturers website. Whether it is looking for a new solution, looking at a competitor’s parts, or even just understanding the specs of their current part, having accurate and plentiful product information available online is crucial. As a manufacturer, no one knows your products better than you. Having an online catalog allows for a variety of ways to display product information, allowing you to become the “source of truth” on your product online, instead of relying on distributors to accurately reflect the latest product details.

Use Case

Flexible platform that provides an experience allowing researchers and influencers to access information the way they want to.

As a manufacturing engineer for Tank Automotive, Joe is looking to research solutions for a new metal bending line. He has worked with G.G. Right Manufacturing in the past, and he knows that their products are designed for his environment. He goes to the ABC Manufacturing website to begin his research.

Enable searchers to find your product wherever they are looking for it.

John is looking to solve a new application he has coming up. He starts searching on Google with words he believes are correct, and G.G. Right Manufacturing’s name comes up at the top of his search. John follows the link and sees that G.G. Right Manufacturing is quite experienced in this specific application. He downloads a variety of information, so he can educate himself, before he contacts the salesperson.

 

The InsiteCommerce Solution

A customizable user experience with enhanced CSS and HTML website capabilities, built in a responsive manor to provide great experiences across desktop, tablet, and mobile screens

SEO

Built in SEO features such as easy meta tag editing, sitemap generator, canonical linking, pre-rendered pages, and Google Mobile-friendly design

Ease of integration into common business systems like ERP and PIM to minimize manual changes as product information is updated in back-end systems

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Manufacturing and distribution companies know that the true value of digital commerce is the ability to make it easier for your customers to do business with you. The B2B buyer is often responsible for purchasing products from one to many vendors or product types

Download now to learn more.