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Catalog Website

As a manufacturer you know that customers researching products and solutions, often rely on your data to get them to the answers they need. The ability to display multiple product images, significant product attributes or product configuration is table stakes in todays market. A traditional website focused on product search ability, seamless navigation, in-depth content provides the experience your customers are looking for, and in a way that search engines desire. Utilizing  SEO friendly approach ensures people find your products and the right information at the right time.

 

 

Let Prospects Find You

Upwards of 77% of B2B buyers start their research online prior to engaging with a sales person, using a search engine, and most often starting on the manufacturers site. Using a B2B eCommerce platform for your website, means you get all of the product catalog and management tools that allow you to merchandise your products in the best possible way. Having relevant product information, correct images, product specifications and data sheets is critical to success. As a manufacturer, you know your products better than anyone.

 

About the InsiteCommerce Solution

A leading enterprise B2B eCommerce platform, InsiteCommerce is built to best display manufacturers’ online catalogs, offering built-for-B2B user experience features such as easy product taxonomy changes, and business-user friendly on-site search tuning. Additionally, we offer manufacturers with specifically designed solutions to support their website and product catalog, including:

User Experience

A customizable user experience with enhanced CSS and HTML website capabilities, built in a responsive manor to provide great experiences across desktop, tablet, and mobile screens

SEO

Built in SEO features such as easy meta tag editing, sitemap generator, canonical linking, pre-rendered pages, and Google Mobile-friendly design

Ease of Integration

Ease of integration into common business systems like ERP and PIM to minimize manual changes as product information is updated in back-end systems

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Let Prospects Find You

For decades, manufacturers’ most effective medium to get their products and information in front of current and prospective customers has been the humble print catalog. Serving as the source of truth for any given manufacturers’ product lineup, customers could page through the index looking for the category or even the memorized SKU to find what page their desired product was on, then turning there to read more. While some manufacturers still find value in their print cata-logs, many are migrating to a digital format. This can be a PDF, catalog website, or a full-fledged eCommerce experi-ence. Catalog websites provide drastic benefits over their paper counterparts, allowing for large high-quality product images from many angles, easy searching and filtering, as well as endless real estate for product copy, content, and crucial information. In this digital format, updates, additions, and adding new products is easy on a catalog website, with minimal cost compared to print. Given natural generational turnover in industries, the demand for robust and always-available content online has never been higher. For many manufacturers, a catalog website is the best first foray into a digital presence, allowing for immediate benefit to sales reps, potential customers, and even to channel partners.

The Opportunity

We know that upwards of 77% of B2B buyers start their product research online with a search engine. In most cases, it was on the the manufacturers website. Whether it is looking for a new solution, looking at a competitor’s parts, or even just understanding the specs of their current part, having accurate and plentiful product information available online is crucial. As a manufacturer, no one knows your products better than you. Having an online catalog allows for a variety of ways to display product information, allowing you to become the “source of truth” on your product online, instead of relying on distributors to accurately reflect the latest product details.

Regardless of how large or small your product catalog may be, users expect to be able to find the information they are looking for, quickly. A robust search engine and user experi-ence online is a key component to enable your customers to find what they are looking for, in whatever way they find it. Whether categorizing products by application, product family, brand name, model year, or any other manor, a flex-ible and customizable user experience is needed for the online product catalog. Furthermore, a tune-able search en-gine that allows for search term synonyms for competitive cross-reference and real-time results only goes to bolster that great user experience for your current and prospective customers.

The InsiteCommerce B2B eCommerce Solution

A leading enterprise B2B eCommerce platform, InsiteCommerce is built to best display manufacturers’ online catalogs, offering built-for-B2B user experience features such as easy product taxonomy changes, and business-user friendly on-site search tuning. Additionally, we offer manufacturers with specifically designed solutions to support their website and product catalog, including:

  • A customizable user experience with enhanced CSS and HTML website capabilities, built in a responsive manor to provide great experiences across desktop, tablet, and mobile screens
  • Built in SEO features such as easy meta tag editing, sitemap generator, canonical linking, pre-rendered pages, and Google Mobile-friendly design
  • Ease of integration into common business systems like ERP and PIM to minimize manual changes as product information is updated in back-end systems
  • Purposefully designed administration console and front-end user features for B2B buying and selling environments
  • Faster time-to-value (TTV) and lower total-cost-of-ownership (TCO) than other platforms

InsiteCommerce B2B eCommerce Features

Catalog Management

  • Catalog Information
  • Product Catalogs
  • Product Attributes
  • Product Data Sheets
  • MSDS Information
  • Product Images
  • Multiple taxonomy options

CMS

  • Multiple page templates
  • Customizable design
  • SEO-friendly features built-in
  • Business-user friendly WYSIWYG interface
  • Publishing approval processes

Search

  • Business-user friendly management from admin console
  • Robust search faceting options
  • Search Synonyms
  • Auto-complete
  • Spelling Corrections
  • Search Redirects

Download the Solution Information Sheet

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Manufacturing and distribution companies know that the true value of digital commerce is the ability to make it easier for your customers to do business with you. The B2B buyer is often responsible for purchasing products from one to many vendors or product types

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