Provide Genuine Parts, Direct
Many distributors today provide their customers with replacement, spare, and preventative maintenance parts and service via at least one traditional channel. However, many distributors do not consider this opportunity to increase their online revenue, as well as expand the overall relationship with the manufacturers they represent.
Expand customer relationships
Who is better served to supply and service these products than your organization? In some industries, entire organizations are shaped around the parts and service business. Spare parts and services is an ideal way for many distributors to serve their end customers directly and effectively, expand their relationship and brand loyalty, and potentially increase profits.
The InsiteCommerce Solution
Research has shown companies can earn up to 45% of gross profits from the aftermarket, such as a replacement or spare parts business, even though it accounts for only 24% of their revenues. In the competitive and fast-paced world we are all in today, customers expect to be able to order preventative and emergency-fix parts when the need arises, on-demand. With a spare or replacement parts online store, end-customers, field service representatives, installers, desire all the modern B2B commerce experiences that are now table stakes in the industry. Quick order functionality, easy reorder, real-time inventory availability, shipping & freight quotes, and robust search functionalities all enable the customer to receive the level of customer service they desire.
Implementing an aftermarket strategy that optimizes digital commerce, while enabling support and services serves to:
- Arm your business with the right balance of new avenues to grow profits and increase revenue, increase customer engagement and satisfaction via a combination of online self-service and solutions services.
- Makes it easier for your customers to do business with you, and improves customer “stickiness” or retention.
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