Spare Parts & Services Website
Provide Genuine Parts, Direct
Many distributors today provide their customers with replacement, spare, and preventative maintenance parts. Despite most distributors servicing via at least one traditional channel, many distributors do not consider this an opportunity to increase their online revenue, as well as expand the overall relationship with the manufacturers they represent. Regardless of the types of products you sell, or the markets you serve, most of these products will require replacement parts or service. Who is better served to supply and service these products than your organization? In some industries, entire organizations are shaped around the parts and service business. Spare parts and services is an ideal way for many distributors to serve their end customers directly and effectively, expand their relationship and brand loyalty, and potentially increase profits.
Research has shown companies can earn up to 45% of gross profits from the aftermarket through providing replacement or spare parts, even though it accounts for only 24% of their revenues. Additionally, firms have reported generating 29% to 50% of revenues while servicing products. In our competitive and fast-paced world, customers expect to be able to order preventative and emergency-fix parts on-demand. With a spare or replacement parts online store, end-customers, field service representatives, installers, desire all the modern B2B commerce experiences that are now table stakes in the industry. Quick order functionality, easy reorder, real-time inventory availability, shipping & freight quotes, and robust search functionalities all enable the customer to receive the level of customer service they desire. Furthermore, supplying relevant warranty materials, installation and maintenance guides, and spec sheets alongside the parts catalog enables the customer to gather all the appropriate information wherever and whenever they need it. Whether your customer is looking to conduct repairs, install upgrades or accessories, simply inspecting equipment for day-to-day maintenance, a robust online parts presence can be an invaluable resource.
Always-on, self-service online access makes it easier to provide differentiated service to customers.
Mary works for ClearView Company, a manufacturer of glass. As they were in the middle of production, they had a part failure on the production line. Mary now has 24 hours to locate a replacement part, or risk the glass hardening in the machine, risking a very expensive clean-up. Mary has a relationship with Johnson Distribution, and they sell replacement parts on line. Mary quickly goes to the site, and see’s the part is available in California, and the part gets ordered online. Mary informs Johnson she needs that part sent counterto-counter immediately, and meets the part at the airport the next day, gets the machine fixed, and back online.
Empowers customers to manage maintenance on their own.
Mark is in the process of planning for scheduled maintenance on one of his production lines. He works with Wilson & Son’s Maintenance company to maintain and repair their equipment, he logs into their site, and purchases service time while out on the line, and also orders some common ware parts at the same time. Wilson & Son’s contacts him to get the time scheduled, and Mark goes out about his day