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B2B eCommerce Website

When wholesale distribution companies want to transform their business, B2B eCommerce is the answer. Regardless if the goal is to make it easier for existing customers to do business with you, or expanding your business with new customers’, InsiteCommerce® provides you with the strength and power you need to make your business a digital business.



Help People Do their Jobs

Driving efficiencies for both your customers, and your internal organization is one of the many benefits of B2B eCommerce. Make it easy for your customers to see their information, on their own terms, and increase customer satisfaction, all while freeing-up your sales and customer service representative to serve the customers in more effective ways.


About the InsiteCommerce Solution



Catalog Management

Drive user experience by providing the right product, to the right person, at the right time


Give your customers the fast, flexible, seamless search experience they expect with a natively integrated Elasticsearch Engine.

Self Service / My Account

Make it about the customer, by providing access to the data your customers want and need to do their job with InsiteCommerce Self-Serve / My Account.


B2C eCommerce is not B2C eCommerce

While B2B eCommerce itself can take many forms, whether that be a sales portal, a spare parts site, or even simply an online catalog, one thing is certain: B2B eCommerce is not B2C eCommerce. Beyond large catalog requirements, complex product offerings sometimes requiring custom configuration, kitting, bundling, or custom part numbers alone can be enough to differentiate from B2C. Add in contract-negotiated pricing for customers, geographically restricted product offerings, volume discounts, and you can further delineate between the requirements of a B2B versus B2C eCommerce experience. Beyond platform needs, there is a fundamental difference in how a B2B buyer wants to interact with an eCommerce experience. Quite often, B2B customers are there to buy, not shop. They are doing their jobs, and would like to do so in the most informative, efficient manner. This is why customer experience features differ when targeted towards the B2B buyer. Efficiency tools such as a quick order pad or simple reorder from their order history allows past purchasSOLUTION INFORMATION Over B2B eCommerce Website B2B eCommerce is not B2C eCommerce. ers and those familiar with their product identifiers to go from home page to checkout in the least number of steps possible. Flexible and customer-specific product taxonomy of a website allows for users to navigate the product catalog available to them in the way that makes most sense, whether that be my manufacturer, application, fit, or simple category. Furthermore, a robust search experience that allows users to search not only products, but categories and content by a multitude of attributes, product identifiers, even customer-specific part numbers simplifies the path to purchase B2B buyers desire.

The Opportunity

The B2B eCommerce opportunity is unique in that it fills a variety of needs and goals for distributors. The oft-cited statistic of the “B2B eCommerce Opportunity” is that the global B2B online selling market is at least twice that of the B2C market, coming in at $6.7T+ per year by 2020. But an increase in revenue isn’t the only opportunity for manufacturers and distributors using a B2B eCommerce solution. Reducing the cost to serve any given customer by enabling self-service options previously fulfilled by internal customer service representatives, salespeople, and other staff can be moved online to be accessible by customers any time of the day, no matter where they are. Price and stock availability checks, status of an open order, freight tracking, and RMAs are just some of the many self-service options available to a customer through eCommerce. Better yet, the time being saved can be used by the sales team to better serve the customers, by introducing new product lines, complimentary items, or simply using the time to reach out to more customers. B2B eCommerce also allows customers an easy way to research additional product lines you offer that may be complimentary to their business. Using merchandising features such as crosssell, up-sell, accessories, installation materials, or recently viewed product modules on product detail pages assist in presenting more of your catalog to customers who may have not otherwise been exposed to them. with strategic product bundling, kitting, and promotional offers, and the possibilities for expanding your share-of-wallet for any given customer increases. Easily expand your company’s current geographical service area by opening up your eCommerce site to more of the country. Previous limitations of where branches or sales people are located are no longer an issue, so long as shipping and freight costs are manageable.

The InsiteCommerce B2B eCommerce Solution

As a robust built-for-B2B eCommerce solution, InsiteCommerce incorporates many features to both satisfy the complex needs of distributors on the back-end, as well as satisfy the B2B buyer by making it easier for them to conduct business with you. No matter if your company’s goals are to increase net revenue, share of wallet, reduce cost-tosever, or expand geographically, InsiteCommerce enables you to be successful, offering B2B-focused features such as:

  • A robust Administration Console, allowing both business users and integrators to configure, monitor, and maintain your eCommerce experience on both the front-end and back-end.
  • Approval and budgeting workflows, allowing you to enable your customers to manage multiple employee’s purchasing abilities on your site.
  • Catalog Management capabilities built for B2B needs, including custom attributes, specifications, multiple part or item identifiers, and easy inventory control.
  • Merchandising and Promotion capabilities to enable cross-sell and up-sell opportunities, as well as a promotions engine capable of using business logic for volume discounts or other bundling or kitting discount situations.
  • Search features to enable customers to quickly find what they need, and also powering a quick-order functionality to reduce a buyers click-to-purchase path.
  • Order Management features that not only make accepting orders easy, but also allows plentiful opportunities for customers to engage and reorder past orders, check the status of orders, track shipments, file RMA requests, and even view and pay invoices

InsiteCommerce B2B eCommerce Features


  • Cart History and Management
  • Order History and Management
  • Gift Cards
  • Payment Methods


  • Product Management
  • Multiple Category & Taxonomy Management
  • Product Restrictions by Customer
  • Custom Attributes
  • Configurable Products


  • Contract Pricing
  • Multiple users per customer
  • Approvals and Budgeting


  • Robust Site Search Tuning Options
  • Restricted Results per Customer


  • Multi-site Capable
  • SEO-friendly
  • WYSI/WYG Editor

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Manufacturing and distribution companies know that the true value of digital commerce is the ability to make it easier for your customers to do business with you. The B2B buyer is often responsible for purchasing products from one to many vendors or product types

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