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The Promise of AD Meets the Power of Insite

Together, we’re helping independent distributors take their businesses to new heights and compete with national players.

With Change Comes Opportunity

Over the last decade, distributors have experienced more than their fair share of change. The biggest catalysts of change? Technology. Customer expectations. Fierce competition. To compete and better serve your customers, you have to evolve. AD and Insite are here to help.

October 2019

Launched Partnership

27 AD Members

are Insite Customers

AD Data Feed

Quick Connector Being Engineered

About the Partnership
Insite & Affiliated Distributors Have Joined Forces

This partnership will enable independent distributors to leverage AD’s industry-leading enriched product content and Insite’s integrated, best-in-class eCommerce solution. The AD eContent solution provides the fuel to power the InsiteCommerce engine. The new AD-Insite affiliation promises to bring even more value to AD members – driving continuous ROI and increasing online sales with eCommerce.

Strategic Alliance

Insite and AD have formed a strategic alliance. What value will the partnership bring to AD members? Caroline Ernst, VP, eCommerce Solutions at AD and Mike Wentz, VP Industry Alliances at Insite sit down to discuss.

Empowering AD Members

The AD membership brings enormous value to distributors and suppliers alike. Forging ahead, the new AD and Insite partnership will empower members in new, exciting ways. Hear from some of our shared customer-members.

Trevor and Arnaud chat about how the new AD and Insite partnership will empower Dillon Supply.

Gretchen fills Morgan in on how the AD and Insite partnership will impact suppliers like Weiler Abrasives.

Mike shares how Insite and AD will make companies like Steiner stronger with Trevor.

AD Members’ eCommerce Success

See the stories of select AD members who have seen success with Insite.

Less than 1 year after launch, Behler-Young drove more than 10% of sales online. They’re putting their customers first and it shows.

Read Their Story

18 months after launching InsiteCommerce, Consolidated Supply saw a 157% increase in online registered users. Now their dedicated Digital Engagement Specialists are driving even more ROI.

Read Their Story

Eastern Industrial Supplies delivered an eCommerce experience that enabled their customers to view special pricing, get quote estimates, view a copy of their invoice or find product information.

Read Their Story

George T. Sanders is taking “customer-first” to a new level with their robust eCommerce web and mobile solutions.

Read Their Story

Why AD Members Choose Insite Software

Deep Integration Capabilities

InsiteCommerce is designed to integrate with core systems like your ERP and PIM. Plus, we’re building a quick connector to the AD data feed.

Best-in-Class Platform

AD already does a fantastic job providing access to webstore options, product content and consultative resources. Now AD members.

Built for B2B

InsiteCommerce has been laser-focused on manufacturing and distribution since day one. That means the platform has more native B2B functionality than any other platform in the marketplace.


With our modern API-first approach, you can incorporate your unique requirements to extend InsiteCommerce and enhance the experience.

SaaS First

We’ll focus on hosting and managing so you can focus on running your business. Simply configure the platform to meet your needs, and get to market faster.

Content Management

Utilize an intuitive CMS to empower you to deliver superior user experiences across all devices.

BlackHawk Industrial Logo

“We chose Insite as our eCommerce provider because more of our requirements came right out-of-the-box in the platform. Insite knows B2B and they’ll work to understand the intricacies of your business.”

Brad Rosenthal

Director of Marketing, BlackHawk Industrial

Source Atlantic Logo

“The team at Insite just gets it. Their connector to our ERP made eCommerce integration painless. The connection gives us confidence that our information is always up-to-date and we’re delivering seamless experiences.”

Matt Hanlon

eBusiness Manager, Source Atlantic

Consolidated Supply Logo

“At Consolidated our commitment has always been to making it easier for our customers to do their jobs. To deliver on that promise, we have to leverage technologies that are becoming an interwoven reality to modern work life.”

Josh Schoonmaker

Director of Digital Solutions, Consolidated Supply

Behler-Young Logo

“Selecting Insite came down to the promise of a partnership. Insite Software’s philosophy lined up really well with how we do business. The partnership paired with the powerful technology is what sealed the deal for us.”

Kari Schellie

Senior Marketing Manager, Behler-Young

Eastern Industrial Supplies Logo

“Insite had a very clear, detailed roadmap. We could see an incredible path forward. The other vendor we were considering said they were working on a roadmap but never delivered. Insite’s roadmap sealed the deal for us. They are forward-thinking and focused on making distribution businesses like ours future-proof.”

Dennis Karpinski

Director of eCommerce & Business Analysis, Eastern Industrial Supplies

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