The Future of B2B eCommerce is Omnichannel - Webinar
Watch Insite Software’s VP of Marketing & Customer Experience, Karie Daudt and guest Forrester Analyst, John Bruno discuss how digital commerce fits into the overall B2B buying cycle.
The Future of B2B eCommerce is Omnichannel
You’ve probably already heard it. B2B buyers are different; they’re digital-first researchers and buyers that prefer to self-serve whenever possible. Although there’s a great deal of overlap, preference and practice are still two different things. B2B buying is rife with nuance and complexity that requires businesses to execute on an omnichannel commerce strategy that provides a buyer with a world class experience whether it’s on a digital channel, working with a salesperson, or through new, emerging touchpoints. B2B organizations need to transform and create a fluid environment that allows their buyers to seamlessly enter or move across different touchpoints for the optimal buying experience. Watch this webinar to hear from our guest Forrester Analyst, John Bruno and Insite Software’s VP of Marketing & Customer Experience, Karie Daudt as they discuss:
- How omnichannel commerce has been redefined for modern B2B buyers
- How traditional, self-service, and emerging channels can thrive together
- How leading organizations have transformed to support omnichannel buying experiences
John Bruno, Analyst at Forrester, helps eBusiness & Channel Strategy Professionals assess, improve, and optimize B2B and B2B2C eCommerce and configure price quote (CPQ) technologies and strategies. As the lead author of Forrester’s 2018 B2B eCommerce playbook, John provides a unique lens for businesses to learn how to improve sales outcomes in today’s digital age. He is an advisor to many Fortune 1000 companies, is widely quoted in major industry publications, and frequently speaks at conferences on customer engagement strategies, channel partner enablement, and digital transformation. John earned a Bachelor of Arts degree with a double major in economics and philosophy from Boston College.
Karie Daudt, VP of Marketing and Customer Experience at Insite Software, has extensive experience in B2B industries such as industrial distribution, manufacturing and technology.Throughout her career, Karie has consistently excelled in customer-facing roles in sales, marketing and management, gaining recognition and awards for excellence and achievement. Before joining Insite, Karie was responsible for product management and marketing at a successful specialty manufacturing organization. Karie has written many articles for leading publications in the manufacturing, distribution and ecommerce industries. Her knowledge of the B2B customer experience as it relates to the entire commerce experience, combined with her industry, sales and marketing expertise, provide an unparalleled and invaluable perspective into every aspect of B2B ecommerce.