The Future of B2B eCommerce is Omnichannel – Webinar
Watch Insite Software’s VP of Marketing & Customer Experience, Karie Daudt and guest Forrester Analyst, John Bruno discuss how digital commerce fits into the overall B2B buying cycle.
The Future of B2B eCommerce is Omnichannel
You’ve probably already heard it. B2B buyers are different; they’re digital-first researchers and buyers that prefer to self-serve whenever possible. Although there’s a great deal of overlap, preference and practice are still two different things. B2B buying is rife with nuance and complexity that requires businesses to execute on an omnichannel commerce strategy that provides a buyer with a world class experience whether it’s on a digital channel, working with a salesperson, or through new, emerging touchpoints. B2B organizations need to transform and create a fluid environment that allows their buyers to seamlessly enter or move across different touchpoints for the optimal buying experience. Watch this webinar to hear from our guest Forrester Analyst, John Bruno and Insite Software’s VP of Marketing & Customer Experience, Karie Daudt as they discuss:
- How omnichannel commerce has been redefined for modern B2B buyers
- How traditional, self-service, and emerging channels can thrive together
- How leading organizations have transformed to support omnichannel buying experiences
Karie Daudt, VP of Marketing and Customer Experience at Insite Software, has extensive experience in B2B industries such as industrial distribution, manufacturing and technology. Throughout her career, Karie has consistently excelled in customer-facing roles in sales, marketing and management, gaining recognition and awards for excellence and achievement. Before joining Insite, Karie was responsible for product management and marketing at a successful specialty manufacturing organization. Karie has written many articles for leading publications in the manufacturing, distribution and ecommerce industries. Her knowledge of the B2B customer experience as it relates to the entire commerce experience, combined with her industry, sales and marketing expertise, provide an unparalleled and invaluable perspective into every aspect of B2B ecommerce.