B2B Online 2019
April 29 – May 1, 2019 | Chicago, IL
Thank you to everyone who stopped by our booth to learn more about Insite Software. Our team had a wonderful time at B2B Online 2019. Read our recap blog about the 2019 event. We look forward to B2B Online 2020.
Thank you for visiting us at Booth 101
Redefining Personalization in B2B eCommerce
Brian Strojny, Co-Founder of Insite Software & Jim Nerone, Chief Information Officer, Buyers Products | Monday, April 29th at 11:05 AM
When it comes to personalization it is important to remember the B2B buying cycle is more complex than that of B2C. Yet, many B2B eCommerce vendors represent personalization in a way that reflects a B2C customer experience. In order to redefine what it means for personalization in B2B eCommerce we first need to examine the differences between B2C and B2B.
In this presentation you will learn why personalization is important in B2B eCommerce. The differences between B2C and B2B personalization and how to utilize data and intelligence to improve your personalization efforts.
Listen to Our Podcast
In episode 3 of Insite’s podcast series “Myths of B2B eCommerce”, Jeff Natzke, VP of Product at Insite Software breaks down the myth that B2B personalization is the same as B2C personalization.
Manufacturers and distributors have seen successful digital transformations by partnering with Insite for their commerce needs. See their stories below.
Customers are shifting to online purchasing, and Royal Canin needed to have a more robust online presence to support their referral and direct sale business. They had an eCommerce solution, but the current business was flat, and the customer experience needed an overhaul. That’s where Insite came in. Read more »