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B2B Online 2019

April 29 – May 1, 2019 | Chicago, IL

Thank you to everyone who stopped by our booth to learn more about Insite Software. Our team had a wonderful time at B2B Online 2019. Read our recap blog about the 2019 event. We look forward to B2B Online 2020.

Thank you for visiting us at Booth 101

Redefining Personalization in B2B eCommerce

Brian Strojny, Co-Founder of Insite Software & Jim Nerone, Chief Information Officer, Buyers Products | Monday, April 29th at 11:05 AM

When it comes to personalization it is important to remember the B2B buying cycle is more complex than that of B2C. Yet, many B2B eCommerce vendors represent personalization in a way that reflects a B2C customer experience. In order to redefine what it means for personalization in B2B eCommerce we first need to examine the differences between B2C and B2B.

In this presentation you will learn why personalization is important in B2B eCommerce. The differences between B2C and B2B personalization and how to utilize data and intelligence to improve your personalization efforts.

Listen to Our Podcast

In episode 3 of Insite’s podcast series “Myths of B2B eCommerce”, Jeff Natzke, VP of Product at Insite Software breaks down the myth that B2B personalization is the same as B2C personalization.

Personalization in B2B eCommerce

Personalizing B2B customer experiences to drive efficiency, reduce the cost of sales and increase revenue.

Download Your Own Copy of Redefining Personalization for B2B eCommerce

Proven Success

Manufacturers and distributors have seen successful digital transformations by partnering with Insite for their commerce needs. See their stories below.

With the new InsiteCommerce platform, Behler-Young customers are able to purchase products, access order history, and manage invoices and accounts 24/7. Read more »

Just one month after the launch of its eCommerce platform, Macpek was able to increase their revenue by 43%. By May 2018, its revenue had doubled since the first quarter of 2017. By leveraging its InsiteCommerce B2B site to help customers self-serve with 24/7 access to real-time inventory checkers, centralized product information, order history and invoices. Read more »

Customers are shifting to online purchasing, and Royal Canin needed to have a more robust online presence to support their referral and direct sale business. They had an eCommerce solution, but the current business was flat, and the customer experience needed an overhaul. That’s where Insite came in. Read more »

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