24/7 Access to Product Information
24/7 Access to Product Information
With Roots Dating Back to 1898
Joseph E. Weiler was a master brushmaker for the jewelry manufacturing industry in Pforzheim, Germany. His oldest son, Karl E. Weiler, followed in his father’s brush making footsteps and emigrated to the U.S. from Germany in 1927. In 1944, Karl launched a power brush business in a converted chicken coop on New York’s Long Island. 75 years later, Weiler Abrasives is now led by the fourth generation, Chris Weiler and includes 1300 employees in 8 different countries across the globe.
Weiler Abrasives has grown from a power brush manufacturer to a global surface conditioning problem-solver. Weiler Abrasives is driven by helping their customers build a competitive edge, stay productive and be profitable.
Building a Better Future
Weiler Abrasives takes pride in forming strong relationships with their distributor partners and their end users. In order to create growth and deliver competitive advantages for their customers, Weiler Abrasives launched a journey of digital transformation.
“While we are proud of our past, we really are focused on our future,” said Chris Weiler, President and CEO in a video about Weiler’s 75th anniversary in business.
The Weiler abrasives team is passionately engaged in bringing forward new ideas, creative problem solving and continuous improvement to serve their customers. That’s why they decided to launch a complete digital transformation involving multiple technologies, people and processes.
Weiler Abrasives launched an entire long-range digital plan. That plan included implementing a PIM to have a single source of truth for product, then launching a new website powered by InsiteCommerce.
The new eCommerce website needed to be a global, fully-responsive, multi-lingual website. When the team at Weiler Abrasives went on their hunt for the right eCommerce platform fit they decided to partner with Insite for three key reasons:
- Easy integration with their PIM to provide enhanced product content
- Slick interface that understands different personas and categories
- A strong product roadmap
“Insite’s approach to their product roadmap is amazing. They listen to their B2B customers and work to consistently improve the solution. Seeing that Weiler would be able to contribute to how the Insite product roadmap is shaped sealed the deal for us,” said Gretchen Semonich, Digital Marketing Specialist at Weiler Abrasives Group. Hear more from Gretchen.
Early Success with InsiteCommerce
In August 2019, Weiler Abrasives launched a website designed to improve user experiences and provide access to purchase products through select distribution partners.
Weilerabrasives.com features dynamic search functions that allow users to quickly and easily find products, solutions and resources. With the new website, visitors have easy access to product information, can quickly find their local branch or online seller of Weiler products and can access the site anytime, anywhere.
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