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Thule Success Story

Overview

Thule is a global provider of premium vehicle accessories including roof racks, sports carriers and other recreational products. As the recognized leader int he industry, Thule successfully sold its products through a network of dealers and distributors but had one major challenge: Thule’s B2B eCommerce site had an adoption rate of 10% while other industry leaders showed rates near 80%. In order to maintain their position as an industry leader, Thule knew that its existing B2B eCommerce site would need considerable renovation.

Manufacturing eCommerce Website Success Story

Challenge

Annie Scopel, Director of North American Customer Service at Thule, was in charge with finding a suitable solution for the new eCommerce initiative. “I knew B2B eCommerce was something that had to be addressed. When I brought the issue up to management, they suggested that I spearhead the project”. With little experience in the world of eCommerce, Scopel knew that she needed to find an eCommerce platform that met Thule’s complex business rules including managing inventory in multiple locations, but one that was also attractive and intuitive enough that their dealers and distributors would want to use the site.

Manufacturing eCommerce Website Success Story

Solution & Results

Thule’s corporate digital marketing department selected InsiteCommerce®, the preferred eCommerce platform for integration with Sitecore, to power the new Thule B2B site. The challenges for the launch team spread across two continents, multiple time zones, and language barriers. This highlighted the importance of working with a single eCommerce provider like Insite Software.

Manufacturing eCommerce Website Success Story

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Manufacturing and distribution companies know that the true value of digital commerce is the ability to make it easier for your customers to do business with you. The B2B buyer is often responsible for purchasing products from one to many vendors or product types

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Thule’s B2B eCommerce site had an adoption rate of 10% while other industry leaders showed rates near 80%. In order to maintain their position as an industry leader, Thule knew that its existing B2B eCommerce site would need considerable renovation. See how they transformed.

Download now to read more.