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Nidec Motors

Overview

St. Louis based Nidec Motor Corporation is a leading manufacturer of commercial, industrial, and appliance motors and controls, and is a division of Kyoto, Japan-based Nidec. As a specialty manufacturer, Nidec Motor Corporation primarily sells through distribution channels and relies heavily on their channel partners to reach new customers and markets to grow their overall business. Their sales team is dedicated to supporting their channel partners with a high degree of product knowledge and expertise. Nidec Motor Corporation is committed to their channel partners, with a goal to make it as easy as possible for their distributors to conduct business with them.

Manufacturing eCommerce Website Success Story

Challenge

Nidec Motor Corporation wants to provide all of their channel partners the best path to get their job done, regardless of how they wish to accomplish it. As a specialty manufacturer, Nidec Motor Corporation knows that many different types of users will be using the site for different reasons; from conducting research and evaluating products, looking for the right solution for their customers, to buyers wanting to place orders and procure product, and for many other needs. While design and user experience were important, the most critical aspect to their new channel partner portal was to offer a best in class search experience.

Manufacturing eCommerce Website Success Story

Solution & Results

Nidec Motor Corporation required a platform that had a focus on B2B, and a deep understanding of the unique needs of the business customer including the ability to handle complex pricing, responsive design, customizable to meet unique business needs, and expandable solution that can with the flexibility to adapt to change. Since launch overall sales are growing faster than Nidec Motor Corporation’s other partner ordering options. Scott Garrett, Nidec Motor Corporation’s eBusiness Director says “Insite has a deep understanding of the complexities associated with B2B, and their eCommerce solution handles those complexities right out of the box”.

Manufacturing eCommerce Website Success Story

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Manufacturing and distribution companies know that the true value of digital commerce is the ability to make it easier for your customers to do business with you. The B2B buyer is often responsible for purchasing products from one to many vendors or product types

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While design and user experience were important, the most critical aspect to Nidec Motors' new channel partner portal was that it offered a best in class search experience. See why the company chose Insite and the success they've seen with Insite since.

Download now to read more.