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Buyers Products

Overview

Established in 1946, Buyers Products Company has grown to become a leader in manufacturing all types of equipment for the work truck industry. Buyers Products specializes in durable truck boxes, heavy duty towing equipment, hydraulics, controls, and all-season trailer accessories. Buyers Products embarked on their digital transformation journey in 2016, by developing a clearly defined digital strategy. They needed a solution that understood the complexities of their business and knew it would require much more than a simple website.

Manufacturing eCommerce Website Success Story

Challenge

Buyers Products has a diverse customer base, and the company wanted to offer a powerful solution to those who found conducting business through online channels more convenient. Among the features they were looking for in a solution were: allowing product restrictions, supporting complicated pricing structures, and providing critical information like inventory availability, order status, and order tracking.

Manufacturing eCommerce Website Success Story

Solution & Results

Insite Commerce was instrumental in four major categories of Buyers Products’ digital transformation strategy, including creating pull through demand to the site, showcasing the breadth of products on the site, attracting new business partners, and making Buyers Products easier to do business with. After implementing Insite Commerce, Buyers Products met their first year goal of 5% of customers being online within the first month.

Manufacturing eCommerce Website Success Story

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Manufacturing and distribution companies know that the true value of digital commerce is the ability to make it easier for your customers to do business with you. The B2B buyer is often responsible for purchasing products from one to many vendors or product types

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After implementing InsiteCommerce, Buyers Products met their first year goal of 5% of customers being online within the first month. See how by reading the customer success story now

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