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Brady Corporation Logo

Brady Corporation Where Performance Matters Most

Brady Corporation Logo

Brady Corporation Where Performance Matters Most

Brady Corporation is an international manufacturer, marketer and distributor of complete solutions that identify and protect people, products and places. Brady’s product line consists of signage, labeling, safety devices, printing systems and software.

Putting a Strategic Focus on eCommerce

Brady Corporation is a company ahead of its time. They are constantly innovating for the future and finding new ways to improve customer experiences.

The need to invest in eCommerce was driven by multiple factors:

Lower Costs to Serve

Brady had customers calling asking for a price, requesting quotes and so forth. They needed to allow their customers to self-serve and free up their team to focus on more value-added services.

Meet Customer Expectations

Today more than ever, B2B buyers prefer to self serve. They prefer to buy online whenever possible. Brady wanted to meet that expectation and give their customers the experiences they were asking for.

Opportunity for Growth

For a manufacturer like Brady, eCommerce is a tremendous opportunity for growth. If customers are coming to the site, it is likely they are looking to find information. Rather than send them somewhere else, they can find the product right on Brady’s site.

Improve Technology Landscape to Keep Up with Global Demand

Brady needed all their technology systems to talk to each other. They needed an eCommerce platform with a powerful integration architecture.

Hear more about why Brady Corporation decided to put a strategic focus on eCommerce:


Why Insite?

Brady chose InsiteCommerce as their eCommerce platform because it handles the complexity of B2B. For Brady, Insite fills a gap in the market with the right mix of performance, complexity and price.

“Insite has this heritage of being B2B at its core. Insite understands the complexities of B2B with a powerful API-centric architecture and strong integration capabilities,” Matt Vandenbush, VP of IT and Software Engineering.

Today, Brady has maximized their eCommerce platform to scale with growth, reduce cost of ownership and provide faster, easier upgrades.

See InsiteCommerce in Action

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