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The Granite Group

Overview

The Granite Group is a full-service wholesale distributor providing plumbing, heating, cooling, water and propane supplies. The Granite Group services Connecticut, Rhode Island, Massachusetts, Vermont and New Hampshire with over 30 branches and 16 Ultimate Bath Stores. The Ultimate Bath showrooms allow customers to view products and consult sales staff available to guide them through the kitchen and bath plumbing options. Today The Granite Group has grown to over 400 employees and customers continue to value the service, relationship and local aspects of the company.

B2B eCommerce Website Wholesale Distributor

Challenge

With the changing direction of the industry and the amount of research their customers were doing online, The Granite Group concluded that eCommerce could no longer be put on the backburner. In order to compete with some of the major players in the industry, The Granite Group needed to provide a solution that was intuitive, easy to use, featured robust cataloging, and had the modern web interface people have come to expect. Additionally, the solution would need to reduce the cost of self-serving existing customers and provide robust promotional capabilities to allow customers to take advantage of promotions both online and offline.

B2B eCommerce Website Wholesale Distributor

Solution & Results

Upon concluding that they needed to invest in eCommerce, They needed something that was capable of shifting with the needs of their industry and had some open APIs. Insite Software was also able to seamlessly integrate with The Granite Group’s ERP, Infor SXe, which was essential in the success of the project. Since incorporating Insite Software, The Granite Group has been analyzing the shift from full-service channels to self-service channels. Success for The Granite Group means growing every year, adding employees, adding locations, products, and vendors, satisfying customer needs in the products and lines that they are providing and growing their sales. Insite software is instrumental in The Granite Group’s challenge to keep up with a transforming industry and remain among the top competition.

B2B eCommerce Website Wholesale Distributor

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Manufacturing and distribution companies know that the true value of digital commerce is the ability to make it easier for your customers to do business with you. The B2B buyer is often responsible for purchasing products from one to many vendors or product types

Download now to learn more.

With the changing direction of the industry and the amount of research their customers were doing online, The Granite Group concluded that eCommerce could no longer be put on the backburner. See how they saw success by downloading the customer success story below

Download now to read more.