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Steiner Electric Logo

Innovating and Modernizing Business for the Future

Steiner Electric Logo

Innovating and Modernizing Business for the Future

A Century in the Making

A force to be reckoned with in the electrical and industrial markets, Steiner Electric is a 4th generation, family-owned distributor that’s been in the game for more than a century. Founded in 1916 by George S. Steiner, the Illinois-based company is now run by George’s grandson, Rick Kerman and employs more than 400 people.

Steiner Electric built a strong foundation more than 100 years ago and is embracing the future by transforming business to meet evolving customer needs.

Investing in eCommerce

Throughout its 100-year history, Steiner has constantly evolved alongside the changing needs of their customers.

Steiner wanted to give their customers the tools they needed to do their jobs on a day to day basis. In addition, the company wanted a platform that would enable their team to do their jobs more efficiently and create the experiences their customers needed.

Steiner set out to build a best-in-class, omnichannel, multi-channel customer experience. They created a long term strategy aimed at using digital technologies to drive customer engagement. Goals for digital transformation included: working toward finding ways to nurture underserved customers, creating new business opportunities and expanding share of wallet.

Hear from Michael Butera, Director of Sales and Marketing at Steiner Electric about why Steiner invested in eCommerce and chose Insite as their partner.

 

Stronger with Insite

Steiner selected Insite as the platform to leverage to create a best-in-class customer experience. One of the main reasons Steiner selected Insite was because Insite has been dedicated to understanding the unique needs of B2B companies like Steiner.

“From the beginning Insite knew who Steiner was and spoke our language. It’s clear that Insite truly is laser-focused on distribution. Throughout the partnership, Insite has demonstrated that they know a lot about our business,”

Steiner recognized that this was more than a website. They couldn’t just deploy technology and be done with it. To see success in eCommerce takes a strong technology foundation, the fuel to run that engine and an innovative team.

Since implementing InsiteCommerce in May 2019, Steiner has increased self-service activities on their site and has seen strong trends of increased user login counts.

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