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Plak Smacker

Overview

Founded by a dental practitioner over 30 years ago who knew first-hand the challenges facing dental practices, Algonquin, IL-based Plak Smacker continues to grow today as a supplier of dental products. Many orthodontists, pediatric dentist, and general practitioners alike order products from Pak Smacker to not only stock supplies for in-office care, but also to purchase take-home products for their patients to encourage good oral hygiene practices at home. From orthodontic supplies to practice-branded personalized toothbrushes, Plak Smacker has thousands of products to support dental practices.

B2B eCommerce Website Success Story

Challenge

Recognizing the changing needs of their buyers, Plak Smacker set out to improve their eCommerce experience. “The site we had prior didn’t allow us to manage it internally; we had to leverage external consultants to make changes, which didn’t make sense for our growing business,” added Leece. Additionally, PlakSmacker’s legacy eCommerce experience wasn’t integrated into their ERP, which meant that pricing could sometimes get misaligned and manual order entry was required into their ERP, which was time-consuming and inefficient.

B2B eCommerce Website Success Story

Solution & Results

After identifying pain points across their legacy systems, Plak Smacker identified InsiteCommerce® as a platform ready to fulfill their needs. Beyond the eCommerce experience improvements both for customers and for Plak Smacker behind the scenes, Plak Smacker is looking to push adoption of the site for other uses as well. “One of the things we’re excited about with Insite is working to make the website more integrated into our sales and lead generation processes. This was an opportunity we couldn’t take advantage of with the configuration we had prior to Insite.” Leece added.

B2B eCommerce Website Success Story

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Manufacturing and distribution companies know that the true value of digital commerce is the ability to make it easier for your customers to do business with you. The B2B buyer is often responsible for purchasing products from one to many vendors or product types

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After identifying pain points across their legacy systems, Plak Smacker identified InsiteCommerce® as a platform ready to fulfill their needs. See how the company saw success by downloading the story below

Download now to read more.