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MORSCO

Overview

MORSCO is a leading distributor of commercial and residential plumbing products; heating and cooling equipment (HVAC); pipe; valves and fittings (PVF); and underground utility products with showrooms and branches across the country. In 2016, the company began creating a new online solution designed to provide significantly increased capabilities and efficiency gains for customers, partners, sales staff and associates. InsiteCommerce is helping MORSCO launch a cohesive web presence that will allow each MORSCO brand to create an online solution for its specific customer-base.

B2B eCommerce Website Success Story

Challenge

Through an evaluation of the competitive landscape, MORSCO realized in 2016 that the lack of eCommerce capability put them at a disadvantage with customers who wanted quick access to data and product information online. MORSCO tasked Insite Software to not only give customers the 24/7 data access they wanted, but also increase the company’s ability to make complex online transactions, specific to a customer’s particular needs or wants.

B2B eCommerce Website Success Story

Solution & Results

The resulting solution was rolled-out to MORSCO customers in 2017 and has since delivered remarkable results for the company, innovating the company’s business model and making the Express Pipe MORSCO brand a true “market mover. Today, many of MORSCO’s customers can now perform transactions and access complete, up-to-date account information – including invoices, delivery, purchase histories, and inventory – all online in just a few clicks.

B2B eCommerce Website Success Story

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View the out-of-the box B2B functionality available in the InsiteCommerce solution.

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MORSCO tasked Insite Software to not only give customers the 24/7 data access they wanted, but also increase the company’s ability to make complex online transactions, specific to a customer’s particular needs or wants. See why they chose Insite by downloading the customer success story below.

Download now to read more.