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American Paper & Twine Co.

Overview

American Paper & Twine Company (APT) is a wholesale supplier and distributor of janitorial, packaging, disposable food service, safety and office products. With more than 50 sales professionals and 30 customer service representatives that cover its distribution network, APT prides itself on delivering a level of service that has been faithfully passed down generation to generation.  APT serves Southeastern U.S. with its corporate office headquarters in Nashville, Tennessee.

Manufacturing eCommerce Website Success Story

Challenge

APT is a growing business with big goals and has increased their sales by steadily adding distribution facilities in various locations, including Chattanooga, Memphis, Little Rock, and Knoxville. The challenge was this: They needed to compete with the online “Big Box” retailers with an updated eCommerce solution. APT was using a less efficient ERP eCommerce solution with outdated functionality that was limiting their growth. With the increase in business, APT needed to offer their customers an online purchasing experience that provided a higher level of B2B functionality, such as budgeting, order approvals, and shopping list management.

Manufacturing eCommerce Website Success Story

Solution & Results

“Our customers were comparing us to the ‘Big Box Stores’, expecting a high level of functionality for the ordering and delivery of our products and services,” said Karen Shaffer, Vice President at APT. The investment with InsiteCommerce made perfect sense. APT’s website now provides, tools that allow customers to manage their procurement process, real-time pricing to keep on top of changing inventory, and detailed product information. APT has decreased the number of customer service calls which in turn increased capacity for more value-added customer assistance, and business is booming!

Manufacturing eCommerce Website Success Story

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Manufacturing and distribution companies know that the true value of digital commerce is the ability to make it easier for your customers to do business with you. The B2B buyer is often responsible for purchasing products from one to many vendors or product types

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American Paper and Twine needed to compete with the online “Big Box” retailers with an updated eCommerce solution. Before InsiteCommerce, APT was using a less efficient ERP eCommerce solution with outdated functionality that was limiting their growth. See how they saw success by partnering with Insite.

Download the CSS now to learn more