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Overview

Minnesota based 3Wire Group, Inc., a subsidiary of MarmonBerkshire Hathaway, is an industry-leading foodservice and beverage replacement parts distributor. 3Wire operates out of three separate distribution centers, supporting food and beverage customers coast-to-coast. 3Wire prides itself on their “commitment to quality and service” along with efficiency and customer satisfaction.

 

Manufacturing eCommerce Website Success Story

Challenge

One of the greatest challenges in the food and beverage industry is order anticipation. 3Wire was pressing to keep up with the competition and needed to improve their overall user experience to meet rapid replacement needs of their customers.  As 3Wire’s need for a modern eCommerce platform grew, they needed to, find a technology that could scale and grow along with their customer needs.

Manufacturing eCommerce Website Success Story

Solution & Results

The Insite Platform was selected because its flexibility and power which empowered the 3Wire team to go beyond a simple checklist of wants and must-haves. Insite worked alongside the 3Wire team to customize requirements to create a winning solution.  The Insite Platform filled a huge need for 3Wire: out of box functionality paired with considerable customizability. 3Wire successfully launched multiple websites simultaneously, each serving complex customer needs. As the first company of the business to significantly upgrade their eCommerce platform, 3Wire is leading the way with the Insite platform.

Manufacturing eCommerce Website Success Story

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Manufacturing and distribution companies know that the true value of digital commerce is the ability to make it easier for your customers to do business with you. The B2B buyer is often responsible for purchasing products from one to many vendors or product types

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One of the greatest challenges in the food and beverage industry is order anticipation. 3Wire was pressing to keep up with the competition and needed to improve their overall user experience to meet rapid replacement needs of their customer

Download now to read more.