We’ve said it before and we’ll always believe it to be true: B2B eCommerce is more than a website. When implemented successfully, B2B eCommerce can drive true business impact in terms of higher revenue, productivity and brand engagement. Success though, depends on creating a strong strategy and picking the right platform for your business.
The reality is that B2B eCommerce is far more complex than its B2C cousin. Manufacturers and distributors have complex and unique needs that B2C-based platforms simply cannot accommodate. Any old platform won’t cut it. Manufacturers and distributors have to identify their requirements and weigh their platform options carefully.
Every business faces unique challenges when choosing an eCommerce platform – and all of them have different eCommerce priorities.
Some are hyper-focused on integrating the technology with existing infrastructure. Others are looking for any and all ways to make their customers’ jobs (and lives) easier. Some want to expand their reach, better serve their channel partners, or enable their employees to do their jobs more efficiently.
The bottom line is that eCommerce takes your business into the future. But it’s difficult to navigate the eCommerce platform world and make these business decisions when the market is cluttered and every business is different. At the end of the day, choosing the right platform means the difference between success and failure.
We said the market is cluttered and we meant it, seriously. We Googled “Choosing a B2B eCommerce Platform” and we got 5,090,000 results. How is a manufacturer or distributor supposed to sift through all that noise and identify which solution is right for their business? How do you make sure you aren’t being fed a tall tale by vendors who don’t understand your unique needs?
Luckily, we’ve found a manufacturer and distributor who have been there – done that.
On October 8, 2019 at 12 PM CT we will be hosting a webinar about choosing the right eCommerce solution. Whether you’re venturing into eCommerce for the first time (like Cleaver-Brooks was) or you’ve outgrown your current platform (like Bunzl did), you will learn how to best approach each scenario as you hunt for the right B2B eCommerce solution to fit your business.
Hear from Cesar Pereira, Director eCommerce at Bunzl Holdings and Max King, VP Aftermarket Sales at Cleaver-Brooks as they illustrate how they:
- Built eCommerce strategies that transformed their business
- Established their eCommerce platform requirements
- Drove real results with eCommerce
Register Today for this FREE webinar
Or if you’re too busy for a webinar, check out these resources on choosing the right platform for your business: