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Insite Software is the leading provider of eCommerce solutions engineered for manufacturers and distributors. Our wholesale distribution customers agree that when it comes to the complexities of B2B, Insite just gets it. Many distribution companies trust Insite as their B2B commerce partner and have seen success since implementing our solutions. In our most recent Wholesale Distribution eCommerce Success Story, we spoke with Coburn Flannery, Director of eBusiness at The Granite Group to discuss the success the company has seen since implementing InsiteCommerce®.

With the changing direction of the industry and evolving customer buying habits and preferences, The Granite Group entrusted Insite to provide an eCommerce solution that was intuitive, easy to use, featured robust cataloging, and had the modern web interface their customers were seeking. Ultimately, incorporating the Insite solution would need to reduce the cost of self-serving existing customers and provide robust promotional capabilities for The Granite Group. Since implementing InsiteCommerce™, The Granite Group has seen an increase of online orders by more than 50% year-over-year and estimates that by 2020, eCommerce could account for up to 20% of their business.

The Granite Group selected InsiteCommerce™ for a variety of reasons. Among them were the solution’s ability to provide cataloging and taxonomy ability to display and store rich data, seamless user experience capabilities, flexibility, and the integration with their Infor ERP. Plus, they trusted Insite as the B2B experts and new the product would evolve with future demands.

“That’s been a great thing about Insite and their roadmap. It’s clear where the platform is going and that Insite is out there looking at what’s going on, listening to customers and figuring out what we need to do next,” said Flannery.

The Granite Group is a full-service wholesale distributor providing plumbing, heating, cooling, water and propane supplies. The Granite Group services Connecticut, Rhode Island, Massachusetts, Vermont and New Hampshire with over 30 branches and 16 Ultimate Bath Stores.

To hear more about the challenge, solution and results of The Granite Group’s B2B eCommerce Website project, view the Wholesale Distribution eCommerce Success Story.

An online B2B eCommerce website is a tool that allows people from other businesses to engage with your company and products. From unique catalog requirements, complex product offering, or customer specific pricing, B2B eCommerce requires a solution that is designed to manage the many to many relationships between people, products and channels. Contact Insite to learn more about how InsiteCommerce may be right for your digital transformation journey.